Account Manager (Performance Marketing)

Fluent, LLC•New York, NY

23h•$70,000 - $80,000

About The Position

Fluent is seeking an Account Manager to join our growing account management team. In this role, you will use your performance marketing expertise, analytical, communication, and relationship-building skills, to provide superior client service, research, and market analysis. You will persistently explore and uncover the business needs of your clients, managing a large book of business while developing comprehensive strategies that drive revenue growth and long-term partnership success. If you're a self-motivated, results-driven marketer who thrives in a fast-paced environment and knows how to turn data into client wins, this is the role where you'll thrive.

Requirements

3-5 years of relevant experience managing a book of business within digital performance marketing
Experience in the digital performance space
Extremely organized and meticulous, as you will manage many campaigns simultaneously
Exceptional communicator
Attentive to client budgets, spend targets, conscientious of revenue pacing, experienced in exercising sales skills
Excellent math/analytical skills
High proficiency in Excel, ability to use functions to analyze complex data sets
Proficiency in utilizing industry tracking software
Excellent writing skills
Self-motivated/ self – starter mentality

Nice To Haves

Management experience preferred

Responsibilities

Rapidly gain a thorough understanding of Fluent’s inventory offerings, reporting analysis, competitive advantages, resources, and processes and articulate them persuasively to new and existing clients
Manage large book of business, and maintain strong relationships with new and existing advertisers, to successfully meet and exceed client performance expectations and ensure long-term success
Monitor client budgets, with a focus on increasing marketing budgets or spends / Prepare and present formal business reviews to top clients
Serve as lead for all communication with client, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, comprehensive strategy to enable revenue growth, etc.
In partnership with Account Director, identify, create, and implement solutions grounded on achieving measurable business results for our clients. Serve as external product consultant educating clients and agencies on ad solutions and best practices, and ultimately grow business partnerships
Understand client’s key performance indicators, and clearly communicate these metrics internally for optimization
Proactively introduce new revenue driving opportunities
Manage the onboarding process for the product - flow of campaign builds with sales, creative design with media team, and tracking requirements with Ops team
Work closely with teams internally to provide continued feedback and analysis, optimization suggestions and recommendations
Formulate plans to extend new business, and additional channel distribution with established accounts
Responsible for overseeing monthly billable numbers to finance for invoicing