Performance Marketing Manager

Samuels & Associates•Boston, MA

4h•$110,000 - $125,000•Hybrid

About The Position

Samuels & Associates is seeking a Performance Marketing Manager to lead performance marketing across their residential and commercial portfolio. This role is based in Fenway, Boston, and offers a hybrid schedule with 3-4 days on-site. The manager will have direct influence on leasing velocity, cost efficiency, and property-level financial outcomes. The position is designed for someone who thrives at the intersection of data, creativity, and strategy, and wants a seat at the table where marketing decisions are made.

Requirements

3-5 years of experience in growth, digital, or performance marketing.
Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising
Proven success managing SEO/SEM strategies and external marketing vendors
A strong analytical mindset -experience with dashboards, attribution models, and performance data
Experience with marketing technology platforms, CRM systems, and analytics tools
Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it
The ability to manage competing priorities across a dynamic, fast-paced environment

Nice To Haves

Experience in real estate, residential property management, hospitality, or a related field preferred.

Responsibilities

Lead Generation & Digital Acquisition: Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.
Search & Discoverability: Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors — including AI-driven discovery platforms.
Conversion Optimization & Analytics: Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution — and translate the data into clear decisions.
Marketing Technology & AI: Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.
Vendor & Budget Management: Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.