Account Manager (Roanoke)

The Blood Connection•Roanoke, VA

37d

About The Position

The Account Manager is part of The Blood Connection’s Donor Resources Department and is responsible for achieving the goals of an assigned territory. The role manages existing blood drive accounts, maximizes their production, develops new accounts, and uses corporate resources efficiently. Working closely with Donor Resource Department management, the Account Manager supports collection goals and inventory needs while building strong relationships across the territory. The Account Manager supports blood drive coordinators through personalized, consistent, proactive planning; use of appropriate marketing and advertising tools; donor appointment management; and follow-up. The role also works with sponsor organizations, donor groups, and community partners to recruit donors, increase participation, and promote The Blood Connection’s mission.

Requirements

Outside sales and/or marketing experience of 2 years, or related experience; listed as preferred.
Ability to speak publicly and promote The Blood Connection’s community-service mission and the necessity of community participation and support.
Experience with Microsoft Office, including PowerPoint, Excel, and Word.
Valid driver’s license with no major infractions and dependable transportation.
Ability to communicate effectively, tactfully, and courteously with patrons, donors, sponsors, and coworkers.
Ability to organize and prioritize workload and meet deadlines.
Excellent analytical, organizational, interpersonal, verbal, and written communication skills.
Strong computer skills.
Ability to work with all levels of personnel in a diverse work environment.
Ability to establish and maintain effective working relationships with staff, management, and peers.

Nice To Haves

College degree preferred.
Outside sales and/or marketing experience of 2 years, or related experience, preferred.

Responsibilities

Plan and execute strategies to recruit, retain, and manage sponsor organizations and relationships to achieve territory blood collection goals.
Establish blood drive projections in line with divisional resources and needs.
Develop potential sponsor leads.
Plan recruitment tactics well in advance of blood drives and follow drive-planning best practices.
Hold external stakeholders responsible for helping achieve drive goals.
Communicate with donor chairpersons and donor groups before, during, and after drive events.
Encourage creative campaigns to increase donor participation at blood drives.
Implement The Blood Connection’s marketing programs.
Work as part of the division to help meet divisional goals.
Establish committees to recruit donors and volunteers for drives.
Coordinate meetings and presentations within sponsor groups to teach donor recruitment techniques and encourage accounts to meet their goals.
Provide superior customer service to donors, donor groups, and internal and external customers.
Build patronage and relationships with blood drive sponsor groups.
Attend health fairs and community or marketing events, and give presentations to educate the community about The Blood Connection’s mission.
Organize meetings with sponsor contacts, committees, and employees to educate them and promote blood drives.
Seek opportunities to speak at services at houses of worship.
Seek opportunities at supervisory, health and safety, and employee meetings to educate and recruit donors.
Build strong sponsor-group relationships to grow blood drives into more successful events.