Account Manager, Lifestyle

Karla Otto • New York, NY

2d

About The Position

The Account Manager is a strategic, client-facing leader within Karla Otto’s Lifestyle team. The role translates brand ambition into communications strategies and culturally relevant opportunities that drive visibility, relevance, and impact. It sits at the intersection of cultural strategy, media relations, and team leadership, serving as a trusted day-to-day partner to clients and providing strategic counsel across launches, campaigns, partnerships, events, and experiential moments.

The Account Manager is both a strategic thinker and hands-on communications lead, identifying stories, shaping narratives, developing media strategies, and leading execution from idea through impact. The role calls for a strong understanding of the design, lifestyle, hospitality, art, and cultural landscape, editorial judgment about what is newsworthy, and the relationships and creativity to turn opportunities into meaningful coverage and cultural conversation.

The position combines editorial instincts, established media relationships, cultural curiosity, and commercial awareness with the ability to lead teams and clients confidently. The Account Manager proactively identifies opportunities for clients beyond traditional PR and develops integrated communications programs that build immediate visibility and long-term brand equity.

Responsibilities

• Collaborate on the development and execution of communications strategies that support clients’ commercial and cultural objectives.
• Serve as a day-to-day client contact and provide strategic counsel across launches, campaigns, and special projects.
• Ensure activity aligns with broader brand positioning, cultural context, and long-term goals.
• Identify opportunities and challenges proactively and communicate them clearly to clients.
• Understand clients’ priorities and translate them into communications strategy.
• Maintain and grow relationships with editors, writers, and cultural voices across design, lifestyle, art, culture, and business media.
• Oversee the quality, consistency, and relevance of external communications.
• Identify emerging media platforms, cultural moments, and storytelling opportunities that elevate brand perception.
• Develop and execute proactive media outreach and pitching.
• Lead story development, including angles, exclusives, profiles, features, and announcements.
• Manage press materials, media lists, briefings, interviews, and follow-ups.
• Secure meaningful media coverage.
• Support the management and development of junior team members, including oversight of workflows and deliverables.
• Collaborate with the line manager and senior leadership on resourcing, timelines, and performance feedback.
• Lead communications strategy for launches, events, cultural moments, and experiential activations.
• Develop media strategy, guest lists, press attendance, on-site media management, and post-event amplification.
• Use qualitative and quantitative insights to assess campaign performance and inform future strategy.
• Guide teams on reporting frameworks that demonstrate impact, reach, and return on investment.

Benefits

• Medical, dental, and vision plans
• 401K employer match program
• Commuter benefits
• Paid time off, including vacation days, personal days, sick days, and additional comp days
• Company-wide closure during the last week of the year
• 10 federal holidays observed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed