K-12 Education - Account Manager (EdTech)

B&H Photo•New York, NY

About The Position

B&H is seeking a motivated, relationship-driven Account Manager to support and grow its K-12 education business. The role develops and maintains relationships with public and private school districts, individual schools, and educational institutions while identifying opportunities to expand B&H's presence in the education market. The ideal candidate understands the K-12 education environment, particularly Career and Technical Education (CTE) and Visual and Performing Arts (VAPA). They can communicate knowledgeably with educators, understand instructional goals and classroom challenges, and connect schools with appropriate equipment, technology, and resources. Previous sales experience is not required; education experience, subject-matter expertise, curiosity, and relationship-building ability are valued. The successful candidate understands education from the educator's perspective and can engage with teachers and administrators about their needs, build professional relationships, and represent B&H at customer meetings and industry events. The role involves travel for customer visits, conferences, trade shows, and other business-development activities.

Requirements

Strong understanding of the K-12 education environment, including the needs, priorities, and challenges of teachers and school administrators.
Familiarity with Career and Technical Education (CTE), Visual and Performing Arts (VAPA), instructional technology, or related instructional programs.
Ability to communicate effectively with educators about curriculum, instructional practices, classroom technology, and program needs.
Excellent written and verbal communication skills, with the ability to build rapport and establish trust with diverse stakeholders.
Strong organizational skills, attention to detail, and ability to manage multiple priorities.
Proactive, resourceful approach to problem-solving and relationship development.
Willingness to learn sales processes, product categories, procurement procedures, and customer relationship management systems.
Comfort working with technology and learning new software applications.
Willingness and ability to travel for customer site visits, conferences, trade shows, and other business-development activities.

Nice To Haves

Professional experience working in or with K-12 education, such as teaching, instructional support, program coordination, curriculum development, school administration, or working directly with teachers and school districts in a business, nonprofit, or educational partnership capacity.
Experience or subject-matter expertise in CTE pathways such as digital media, broadcasting, filmmaking, photography, audio production, or related disciplines.
Experience or subject-matter expertise in VAPA programs, including music, theater, live sound, visual arts, and media arts.
Familiarity with educational technology, classroom audiovisual equipment, or specialized instructional equipment.
Familiarity with school purchasing processes, including purchase orders, competitive bids, RFPs, cooperative purchasing contracts, and applicable procurement requirements.
Knowledge of education funding sources, purchasing cycles, grant programs, and district budget considerations.
Previous account management, business development, customer service, or sales experience; sales experience is a plus but not required.

Responsibilities

Develop, manage, and grow a portfolio of K-12 education accounts, including public school districts, private schools, charter schools, and educational organizations.
Build relationships with teachers, department chairs, CTE and VAPA coordinators, district administrators, technology directors, purchasing departments, and other key stakeholders.
Identify new business opportunities through outreach, account research, networking, and relationship development.
Expand business within existing accounts by identifying additional schools, departments, instructional programs, and purchasing opportunities.
Discuss curriculum, grant funding, instructional objectives, classroom challenges, and program development with educators to identify appropriate products and solutions.
Represent B&H at education conferences, trade shows, industry events, and professional networking opportunities to build relationships, increase brand awareness, and generate new business.
Visit schools, district offices, and educational facilities to strengthen customer relationships, assess program needs, and identify opportunities for collaboration.
Coordinate and participate in customer meetings, product demonstrations, and site visits alongside internal product specialists and partners as appropriate.