Account Manager (Danville)

The Blood Connection•Martinsville, VA

About The Position

As part of the Donor Resources Department, the Account Manager is responsible for achieving the goals of an assigned territory. The role manages existing blood drive accounts, maximizes their production, develops new accounts, and uses corporate resources efficiently. Working closely with Donor Resource Department Management, the Account Manager helps meet and exceed collection goals and inventory needs while building strong relationships throughout the territory. The Account Manager supports blood drive coordinators through personalized, consistent, proactive planning; use of appropriate marketing and advertising tools; donor appointment management; and follow-up. The role plans and carries out donor recruitment and retention strategies, coordinates with sponsor groups and community stakeholders, and promotes The Blood Connection’s mission and blood drives. Other duties may be assigned or required.

Requirements

High school diploma required; a college degree is preferred.
Two years of outside sales and/or marketing experience preferred, or related experience.
Public speaking ability to promote The Blood Connection and communicate the importance of community participation and support.
Experience with Microsoft Office, including PowerPoint, Excel, and Word.
Valid driver’s license with no major infractions and dependable transportation.
Ability to communicate effectively, tactfully, and courteously with patrons, donors, sponsors, and coworkers.
Ability to organize and prioritize workload and meet deadlines.
Excellent analytical, organizational, interpersonal, verbal, and written communication skills.
Strong computer skills.
Ability to work with all levels in a diverse work environment.
Ability to establish and maintain effective working relationships with staff, management, and peers.
Ability to lift up to 25 pounds and sit, stand, or walk for extended periods; bending and twisting are also required.

Nice To Haves

College degree.
Two years of outside sales and/or marketing experience.

Responsibilities

Plan and execute strategies to recruit, retain, and manage sponsor organizations and relationships to achieve territory blood collection goals.
Establish blood drive projections in line with divisional resources and needs.
Develop potential sponsor leads.
Plan recruitment tactics well in advance of blood drives and follow drive-planning best practices.
Hold external stakeholders responsible for helping achieve blood drive goals.
Communicate with donor chairpersons and donor groups before, during, and after drive events.
Encourage creative campaigns to increase donor participation at blood drives.
Implement The Blood Connection’s marketing programs.
Work as part of the division to help meet divisional goals.
Establish committees to recruit donors and volunteers for drives.
Coordinate meetings and presentations with sponsor groups to teach donor recruitment techniques and emphasize the importance of meeting account goals.
Provide customer service to blood donors, donor groups, and internal and external customers.
Build relationships and patronage with blood drive sponsor groups.
Attend health fairs and community or marketing events, and give presentations to educate the community about The Blood Connection’s mission.
Organize meetings with sponsor contacts, committees, and employees to educate them and promote blood drives.
Seek opportunities to speak at services at houses of worship.
Seek opportunities at supervisory, health and safety, and employee meetings to educate and recruit donors.
Build strong sponsor-group relationships to help grow blood drives into more successful events.
Perform other duties as assigned or required.