Account Manager (Danville)

The Blood Connection•Danville, VA

About The Position

The Account Manager is part of the Donor Resources Department and is responsible for achieving the goals of an assigned territory. The role manages existing blood drive accounts, maximizes their production, develops new accounts, and uses corporate resources efficiently. Working closely with Donor Resource Department Management, the Account Manager helps meet collection goals and inventory needs while building strong relationships throughout the territory. The Account Manager supports blood drive coordinators through personalized, consistent, proactive planning; use of appropriate marketing and advertising tools; donor appointment management; and follow-up. The role also builds relationships with sponsor groups, educates community members about The Blood Connection’s mission, and provides customer service to donors, sponsors, and internal and external customers.

Requirements

  • High school diploma; a college degree is preferred.
  • Two years of outside sales and/or marketing experience is preferred, or related experience.
  • Ability to speak publicly and promote The Blood Connection to community groups, conveying the importance of community service and participation.
  • Experience with Microsoft Office, including PowerPoint, Excel, and Word.
  • Valid driver’s license with no major infractions and dependable transportation.
  • Ability to communicate effectively, tactfully, and courteously with patrons, donors, sponsors, and coworkers.
  • Ability to organize and prioritize workload and meet deadlines.
  • Excellent analytical, organizational, interpersonal, verbal, and written communication skills.
  • Strong computer skills.
  • Ability to work with all levels in a diverse work environment.
  • Ability to establish and maintain effective working relationships with staff, management, and peers.
  • Ability to lift up to 25 pounds.
  • Ability to sit, stand, or walk for extended periods.
  • Ability to bend and twist.

Nice To Haves

  • College degree.
  • Two years of outside sales and/or marketing experience.

Responsibilities

  • Plan and execute strategies to recruit, retain, and manage sponsor organizations and relationships to achieve territory blood collection goals.
  • Establish blood drive projections in line with divisional resources and needs.
  • Develop potential sponsor leads.
  • Plan recruitment tactics well in advance of blood drives and follow drive-planning best practices.
  • Hold external stakeholders accountable for helping achieve blood drive goals.
  • Communicate with donor chairpersons and donor groups before, during, and after drive events.
  • Encourage creative campaigns to increase donor participation.
  • Implement The Blood Connection’s marketing programs.
  • Work as part of the division to help meet divisional goals.
  • Establish committees to recruit donors and volunteers for drives.
  • Coordinate meetings and presentations within sponsor groups to teach donor recruitment techniques and encourage accounts to meet their goals.
  • Provide customer service to blood donors, donor groups, and internal and external customers.
  • Build relationships with blood drive sponsor groups.
  • Attend health fairs and community or marketing events, and give presentations to educate the community about The Blood Connection’s mission.
  • Organize meetings with sponsor contacts, committees, or employees to educate them and promote blood drives.
  • Seek opportunities to speak at services at houses of worship.
  • Attend supervisory, health and safety, and employee meetings to educate and recruit donors.
  • Build strong sponsor-group relationships to develop more successful blood drives.
  • Perform other duties as assigned or required.
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