Account Manager II -Wise Foods

Wise Snacks•Lakeland, FL

About The Position

Wise Foods is seeking an Account Manager II to develop business with key accounts exceeding $10 million in total, delivering growth and profitability. The role manages the Publix account, controls trade spending and promotional investments, develops and executes customer-specific business and marketing programs, and works with operations and field teams to meet business goals. The Account Manager serves as a leader on the account team, developing ideas and programs to grow the business across Wise, Deep River, Cheez Doodles, and future innovation platforms. The position is based in Lakeland, Florida, and requires willingness to travel up to 50% for customer meetings, market visits, and business reviews. The role owns the Publix P&L and is accountable for annual sales, profit, volume, distribution, and market-share objectives. It establishes executive-level relationships with Publix leaders, leads innovation launches and distribution growth, partners with field sales on execution, and reports business performance, risks, opportunities, and recommendations to senior leadership. Performance is measured by results against sales and profit objectives, distribution and market-share growth, innovation performance, trade-spend ROI, forecast accuracy, joint business plan execution, retail execution compliance, and reporting quality.

Requirements

Willingness to travel up to 50% to support customer meetings, market visits, and business reviews.

Responsibilities

Own the Publix P&L and deliver annual sales, profit, volume, distribution, and market-share objectives.
Develop and execute annual business plans aligned with company growth, profitability, and customer objectives.
Manage trade spending, promotional investments, and customer funding to maximize return on investment.
Provide monthly forecasts and explain variances to plan, prior year, and budget.
Identify business risks and opportunities and develop action plans.
Establish executive-level relationships with Publix Category Managers, Merchandising Directors, and Retail Business Development teams.
Conduct quarterly business reviews and annual strategic planning meetings with Publix leadership.
Serve as the primary point of accountability for Publix business matters and resolve issues promptly.
Present business updates, innovation opportunities, and category insights to Publix leadership teams.
Lead innovation launches and secure product authorizations, distribution gains, and merchandising support.
Develop and execute customer-specific plans to meet innovation sales targets.
Monitor distribution, voids, and assortment opportunities, and develop corrective action plans when objectives are not met.
Ensure approved items achieve targeted distribution and velocity goals.
Partner with field sales teams to execute promotional programs, displays, and planograms.
Conduct regular market visits throughout Publix divisions and hold distributor and field partners accountable for execution standards.
Develop action plans addressing distribution, pricing, shelf conditions, merchandising, and display-compliance gaps.
Deliver monthly business reviews to senior leadership covering sales results, opportunities, risks, competitive activity, and action plans.
Track KPIs including sales versus budget and prior year, distribution gains, market share, innovation performance, promotional ROI, trade-spending effectiveness, and gross margin.
Provide actionable recommendations to improve revenue growth, profitability, and execution.