Days)

Hospice & Community Care•York, PA

About The Position

The Account Liaison builds and maintains relationships with referral sources and community partners to support awareness, referrals, and growth of Choices Healthcare programs. The role uses data and analytics to understand referral patterns, market needs, and program performance, then develops targeted outreach plans, including visit frequency and messaging. It gathers feedback from referral sources and shares it with internal teams to improve processes, service delivery, and patient experience. The Account Liaison conducts informational visits at senior living communities, assisted living facilities, personal care homes, and hospitals to educate patients and families about Choices Healthcare services. The position maintains accurate documentation of interactions and educational activities in the organization’s CRM system, tailors presentations and materials to referral-source needs, and partners with clinical staff and the Community Educator on educational sessions and team meetings. It promotes Choices Healthcare programs, including hospice, palliative care, bereavement support, the Inpatient Center, Carolyn’s House, educational initiatives, and community events. The role balances strategic business development with relationship-building and professional, ethical conduct. This is a full-time position, 80 hours per biweekly pay period, with a stated schedule of 8 a.m. to 5 p.m. The organization requires influenza vaccination or an approved religious or medical exemption.

Requirements

High school graduate or GED required.
At least 2 years of sales, marketing, communications, business development, or fundraising experience required.
Must be vaccinated for influenza or have a religious or medical exemption.

Responsibilities

Build and maintain relationships with referral sources, including hospitals, outpatient providers, senior living communities, home care agencies, and nontraditional community partners.
Use data and analytics to identify referral patterns, market needs, program performance, and opportunities to grow patient census and improve outreach.
Develop targeted outreach plans, including visit frequency and messaging for referral sources.
Gather feedback from referral sources and share it with teams to improve processes, service delivery, and patient experience.
Conduct follow-ups and service evaluations after admissions, discharges, or patient deaths, demonstrating professionalism and ethical conduct.
Conduct informational visits at senior living communities, assisted living facilities, personal care homes, and hospitals to educate patients and families about Choices Healthcare services.
Document referral-source interactions, educational activities, and relationship updates accurately in the organization’s CRM system.
Tailor presentations, materials, and messaging to the needs of each referral source.
Partner with clinical staff and the Community Educator to coordinate educational sessions, team-to-team meetings, information sharing, and collaboration.
Promote and educate patients, families, and the community about Choices Healthcare programs and services, including hospice, palliative care, bereavement support, the Inpatient Center, Carolyn’s House, educational initiatives, and community events.
Balance strategic business development with relational excellence to support organizational growth and reputation.