Account Executive

USA TODAY Co.•Owensboro, KY

12d•Hybrid

About The Position

LocaliQ, powered by the USA TODAY Network, helps businesses grow by combining advanced marketing technology, trusted audience reach, and expertise to deliver results. This role operates at the intersection of digital marketing and a trusted media network, assisting businesses in connecting with customers across the entire marketing funnel. The Account Executive will partner with clients to understand their objectives, develop strategies integrating performance-driven digital solutions with the USA TODAY Network's reach, and achieve measurable outcomes. This position is part of a team focused on driving real business growth through a tailored mix of solutions, rather than just selling products. The role is consultative and relationship-driven, suitable for individuals who enjoy managing the full sales cycle, from prospecting new business to nurturing long-term account growth, and who excel in both hunting for new clients and managing existing ones. Responsibilities include actively seeking new business, managing and expanding a client portfolio, creating customized marketing strategies, guiding clients from initial contact through performance discussions, and identifying opportunities to strengthen partnerships. The Account Executive acts as a trusted marketing advisor, balancing new business development with client retention, upselling, and account expansion to maximize long-term client value. The role is supported by a post-sales team for campaign performance, optimization, and reporting, as well as additional resources like the Data and Insights team and Client Strategists. The first 90 days will focus on gaining proficiency with LocaliQ's solutions, tools, and sales approach, developing prospecting and discovery habits, and ultimately owning the territory and sales cycle with ongoing support and coaching.

Requirements

2+ years of B2B sales experience with success in new business development, account growth, or business development roles
Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
Experience using CRM and sales tools with disciplined pipeline management and follow-up.
Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders.
Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
Valid driver’s license and vehicle insurance

Nice To Haves

Direct experience with digital marketing solutions such as search, social, display, and video

Responsibilities

Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
Manage and grow a territory by balancing new business development, client retention, and account expansion.
Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
Partner with internal account management, creative, and strategy teams to support strong client outcomes.
Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.