#628 Account Executive

WWAY•Leland, NC
•$40,000 - $60,000

About The Position

WWAY-TV in Leland, North Carolina, is seeking an enthusiastic, highly motivated candidate to build a career as a multimedia marketing Account Executive. The role sells television advertising, digital advertising, and promotional event sponsorships to local businesses in the Wilmington/Cape Fear Region. The Account Executive makes business-to-business outside sales calls, learns advertising and sales fundamentals, and learns clients’ business objectives and advertising strategies across a variety of business categories to help them achieve their goals. The role generates advertising revenue through television advertising and event sponsorships, presents marketing ideas to area business decision-makers, provides sales promotion ideas to sales management, and works to meet budgeted revenue goals through effective solicitations, promotions, and customer service. A valid, clean driver’s license is required. DMV and criminal background checks are conducted as a condition of employment. Applicants may send resumes to WWAYTV3.com or contact Becca Monroe-Hardy by email.

Requirements

  • Strong organizational, written, and presentation skills.
  • Competitive, energetic, and self-starting.
  • Team player.
  • Ability to thrive in a fast-paced environment and desire to win.
  • Professional appearance.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.
  • Understanding of the internet, social media, and digital advertising.
  • Valid and clean driver’s license.

Responsibilities

  • Make business-to-business outside sales calls.
  • Learn advertising and sales fundamentals.
  • Understand clients’ business objectives and advertising strategies and help them achieve their goals.
  • Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers.
  • Present marketing ideas to area business decision-makers.
  • Provide input on sales promotion ideas to sales management.
  • Attain budgeted revenue goals through effective solicitations, promotions, and customer service.
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