Account Executive

USA TODAY Co.Fort Myers, FL
Hybrid

About The Position

LocaliQ, powered by the USA TODAY Network, helps businesses grow by combining advanced marketing technology, trusted audience reach, and expertise to deliver results. As an Account Executive, you will work at the intersection of digital marketing and a trusted media network, assisting businesses in connecting with customers across the full marketing funnel. You will partner with clients to understand their goals, build strategies using performance-driven digital solutions and the USA TODAY Network's reach, and deliver measurable outcomes. This role is part of a team that provides solutions to drive real business growth. The Account Executive role is a consultative, relationship-driven sales position focused on owning the full sales cycle, from net-new prospecting to long-term account growth. You will actively hunt for new business while also managing, growing, and expanding an existing client base. This involves creating tailored marketing strategies, guiding businesses from initial conversations through performance discussions, and identifying opportunities to deepen partnerships. You will act as a trusted marketing partner, balancing new business development with retention, upsell, and account expansion to drive long-term client value. The role is supported by a post-sales team for campaign performance, optimization, and reporting, as well as additional resources like the Data and Insights team and Client Strategists. In the first 90 days, you will gain confidence in LocaliQ’s solutions, tools, and sales approach, build prospecting and discovery habits, and begin owning your territory and sales cycle end-to-end with necessary support and coaching.

Requirements

  • 2+ years of B2B sales experience with success in new business development, account growth, or business development roles
  • Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
  • Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
  • Experience using CRM and sales tools with disciplined pipeline management and follow-up.
  • Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
  • Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders.
  • Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
  • Valid driver’s license and vehicle insurance

Nice To Haves

  • direct experience with digital marketing solutions such as search, social, display, and video

Responsibilities

  • Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
  • Manage and grow a territory by balancing new business development, client retention, and account expansion.
  • Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
  • Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
  • Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
  • Partner with internal account management, creative, and strategy teams to support strong client outcomes.
  • Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Benefits

  • Competitive base salary + Uncapped commission opportunity
  • 401(k) with company match
  • Career progression opportunities
  • Flexibility and autonomy in a hybrid/remote work environment
  • High-performance culture with recognition, incentives, and President’s Club trips, etc.
  • Comprehensive health, dental & vision coverage options and more
  • Unlimited MTO time off, including paid holidays
  • Expense reimbursement
  • Structured onboarding to get you ramped fast
  • Ongoing coaching from experienced leaders
  • Access to industry-leading tools, resources, and marketing expertise
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