Account Executive, Lifecycle Marketing

NASCAR•Charlotte, NC

About The Position

NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to help shape personalized marketing experiences that deepen fan engagement and loyalty. The role drives omnichannel campaigns connecting fans to NASCAR events, content, and experiences, and creates customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels. It supports data-driven marketing strategies that increase customer lifetime value and business growth. Based in Charlotte, North Carolina, the Account Executive builds, quality-checks, executes, and optimizes lifecycle campaigns; coordinates creative development, timelines, reviews, and stakeholder collaboration; and analyzes performance to recommend improvements. The role works with track marketing, web, data strategy, admissions, and other teams to deliver integrated initiatives and optimize customer experiences for engagement, ticket sales, and long-term value. It also supports campaign recaps and reporting. The position offers the opportunity to influence how fans experience NASCAR beyond race day through personalized communications that foster engagement, loyalty, and long-term growth. NASCAR describes its compensation as competitive and offers a comprehensive benefits package focused on wellness, along with opportunities for personal and professional development.

Requirements

Bachelor's degree from an accredited four-year college or university.
1–3 years of experience in marketing, public relations, sports management, or a related field.
Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
Strong project management, organizational, and stakeholder communication skills.
Ability to analyze campaign performance, interpret data, and make informed recommendations.
Proficiency in Microsoft Excel and PowerPoint.
Self-motivated and detail-oriented, with a passion for marketing and sports.
Ability to earn trust and collaborate effectively across multiple teams and departments.
Ability to travel up to 5%, including select weekends and events, as business needs require.

Nice To Haves

Experience with marketing automation platforms and email campaign development.
Experience with project management and collaboration tools, such as Adobe Workfront.

Responsibilities

Build, quality-check, execute, and optimize lifecycle marketing campaigns across email, SMS, app and push notifications, direct mail, and other owned channels.
Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
Manage campaign timelines, review processes, and stakeholder collaboration to support efficient and effective delivery.
Analyze campaign performance, identify opportunities to optimize, and implement best practices to improve engagement and conversion outcomes.
Partner with track marketing teams, web teams, data strategy, admissions, and other stakeholders to execute integrated marketing initiatives.
Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
Support campaign recaps and reporting by providing insights and recommendations based on performance results.