Account Executive, Lifecycle Marketing

NASCAR•Charlotte, NC

22h

About The Position

NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to shape personalized marketing experiences that deepen fan engagement and loyalty. The role drives omnichannel campaigns connecting fans with NASCAR events, content, and experiences, and creates customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels. It also advances data-driven marketing strategies to increase customer lifetime value and support business growth. The position is based in Charlotte, North Carolina. The Account Executive builds, quality-checks, executes, and optimizes lifecycle marketing campaigns across owned channels. They develop creative briefs and work with internal teams to deliver compelling, accurate, and consistent fan communications; manage campaign schedules, reviews, and stakeholder collaboration; analyze results and implement improvements; and partner with track marketing, web, data strategy, admissions, and other teams. The role also supports campaign reporting and recommendations, with campaign assets and customer experiences optimized to support engagement, ticket sales, and long-term customer value. The role offers an opportunity to influence how fans experience NASCAR beyond race day through personalized, data-driven communications. NASCAR describes its compensation as competitive and offers a comprehensive benefits package focused on wellness, along with opportunities for personal and professional growth and development.

Requirements

Bachelor's degree from an accredited four-year college or university.
1–3 years of experience in marketing, public relations, sports management, or a related field.
Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
Strong project management, organizational, and stakeholder communication skills.
Ability to analyze campaign performance, interpret data, and make informed recommendations.
Proficiency in Microsoft Excel and PowerPoint.
Self-motivated and detail-oriented, with a passion for marketing and sports.
Ability to earn trust and collaborate effectively across multiple teams and departments.
Ability to travel up to 5%, including select weekends and events, as business needs require.

Nice To Haves

Experience with marketing automation platforms and email campaign development.
Experience with project management and collaboration tools such as Adobe Workfront.

Responsibilities

Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app and push notifications, direct mail, and other owned channels.
Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
Manage campaign timelines, review processes, and stakeholder collaboration to ensure efficient and effective delivery.
Analyze campaign performance, identify optimization opportunities, and implement best practices to improve engagement and conversion outcomes.
Partner with track marketing teams, web teams, data strategy, admissions, and other stakeholders to execute integrated marketing initiatives.
Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
Support campaign recaps and reporting by providing performance-based insights and recommendations.