Account Executive, Casino Marketing

Royal Caribbean Cruises Ltd•Miami, FL

20d•Onsite

About The Position

The Account Executive, Casino Marketing facilitates and coordinates email and direct mail marketing campaigns for casino consumer segments under the direction of the Marketing Manager. The role aims to drive revenue and increase customer reactivation and retention through collaboration with internal teams, the in-house creative team, and external vendors. This position is onsite in Miami, Florida, and is not eligible for work authorization sponsorship.

Requirements

College degree required; a BS/BA in Marketing or a related field is specified.
1 to 3 years of experience in email and direct mail marketing; the posting also specifies 2 to 3 years of experience.
Excellent attention to detail and follow-through.
Ability to manage multiple campaigns and cross-functional team members.
Familiarity with metrics-based marketing.
Knowledge of email and direct mail platforms such as Exact Target, Salesforce, and Siebel, and the project management tool JIRA.
Excellent verbal and written communication skills, including the ability to write marketing copy with strong calls to action for targeted audiences.
Self-motivated, proactive, poised, flexible, and enthusiastic about driving results.
Passion for the cruise and travel industry, eCommerce, and CRM.

Responsibilities

Assist with the development and day-to-day execution of casino email and direct mail campaigns, including preparing creative briefs and coordinating asset development with the creative team and external vendors.
Partner with Casino Operations and the Casino & High Value Analyst to develop segmentation criteria and targeted lists for email and direct mail.
Work with internal and external vendors on casino customer lead acquisition and retention initiatives to drive revenue.
Conduct pre-deployment quality assurance for casino email and direct mail campaigns with email and direct mail vendors.
Manage agency processes for production, asset delivery, quality assurance, and timely and accurate deployment.
Collaborate with stakeholders in marketing, retail, product, and operations to coordinate execution and improve email performance.
Monitor email and direct mail campaigns, report results, and recommend performance optimizations.
Execute campaign test plans with external vendors based on strategies established by the Casino Marketing Senior Account Executive and Casino & High Value Marketing Manager.
Assist the Senior Account Executive, Casino Marketing, with developing the email campaign calendar, including cadence, content versioning, testing strategy, and reporting.