Account Director, Insurance Clients

Amsive•New York, NY

11d•Hybrid

About The Position

Amsive is seeking a senior-level Account Director to lead integrated, data-driven marketing programs for insurance clients across digital and direct channels. The role is a leading member of the Client Services team and works across Customer Intelligence, Strategy, Creative, SEO, Digital Media, Direct Mail, Email, Analytics, Technology, and Production. The Account Director owns day-to-day client interactions, account satisfaction, campaign performance, and profitable account management, and is expected to lead complex accounts independently with limited senior oversight. The role includes onboarding new accounts, managing existing accounts, identifying opportunities to grow client relationships, and contributing to strategy sessions and new-business opportunities. The Account Director partners closely with the Group Account Director for Insurance, Strategy, Sales, and agency channel leaders. The position also manages, mentors, and develops Account Managers through delegation, coaching, and feedback. This is a hybrid position requiring 1–2 days in the office, located in New York, NY or Nashville, TN. Amsive does not currently provide sponsorship opportunities.

Requirements

At least 8 years of experience managing integrated marketing programs in an agency, client-side, or marketing-services environment, including meaningful experience across digital and direct-response channels.
Demonstrated excellence in building and maintaining profitable client relationships.
Ability to independently lead complex client relationships, present a clear point of view, constructively challenge assumptions, and influence senior stakeholders.
Experience documenting and communicating client requirements to internal stakeholders in digital marketing, direct mail, or creative services.
Experience overseeing implementation or managing and executing multichannel marketing campaigns as the main client point of contact.
Strong written and verbal communication skills, a positive attitude, and ability to work in a collaborative, fast-paced environment.
Ability to influence clients and internal colleagues.
Strong understanding and demonstrated application of marketing and communication principles.
Strong project management, organization, and prioritization skills; ability to manage multiple projects and build trust with team members.
Strong understanding of applying data and insights to audience, channel, and creative testing, including predictive modeling and segmentation to improve campaign results and learning agendas.
Working knowledge of digital marketing, analytics, and measurement, including the ability to assess specialist recommendations, ask informed questions, and translate technical information into client-facing implications.
Strong proficiency in Microsoft Office, especially PowerPoint and Excel.
Strong executive communication and presentation skills, including synthesizing complex information into concise client-ready recommendations and communicating performance clearly.

Nice To Haves

Direct mail and/or lifecycle or email experience.
Insurance industry experience, particularly Property & Casualty; experience in another complex, regulated, or highly data-driven industry may also be considered.
At least 4 years of experience in an agency environment.
Direct people-management experience and experience coaching and developing account team members.
Experience using Asana.
A strong interest in learning more about data-centric marketing and contributing to an emerging leader in omnichannel marketing.

Responsibilities

Build strong, empathetic client relationships and understand clients’ marketing and business challenges to develop appropriate solutions.
Lead cross-functional teams in developing and delivering omnichannel marketing programs that meet client objectives and support client satisfaction.
Interpret data and analytics and communicate the business impact of marketing programs.
Own day-to-day client-facing agency interactions, client satisfaction, and proactive efforts to achieve marketing goals.
Learn and use Amsive-designated project and account management tools.
Create and manage internal project timelines and communicate proactively about project progress.
Log resource hours daily in the designated project management tool.
Schedule, organize, and facilitate client campaign initiatives across agency channels; lead regular internal meetings to prepare for productive client conversations.
Communicate regularly with clients, including weekly or monthly performance calls, and recommend omnichannel strategies and campaign optimizations.
Oversee program implementation, delivery, and execution; communicate timing and budget implications of scope changes and manage client expectations.
Facilitate and manage invoicing.
Maintain or improve account profitability through effective scope management.
Develop cross-channel insights and recommendations to address business challenges and improve performance metrics; coordinate quarterly and annual business reviews, including their logistics, narrative, and insights.
Use data insights to inform testing strategies for audience identification, channel selection, and creative messaging.
Identify opportunities to deepen client relationships and expand Amsive’s work in partnership with agency and client-growth leaders.
Oversee agency standards for account deliverables, including presentations, points of view, and performance reports, to support optimization, retention, or upselling.
Manage, mentor, and develop Account Managers through delegation, coaching, feedback, and increased ownership.
Contribute to strategy breakout sessions and support existing-client growth and new-business opportunities as needed.