Account Based Experience (ABX) Director

Sanity•San Francisco, CA

22h•Remote

About The Position

Sanity is looking for a strategic, data-driven ABX Director to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales. At Sanity.io, we're building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew use Sanity to power and automate their content operations.

Requirements

8+ years in B2B marketing with at least 5 years leading ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company — including experience managing and scaling a team
Proven track record of building pipeline and influencing revenue through account-based programs — you can point to specific metrics that improved because of work you led.
Deep fluency with the enterprise buying process: multi-threaded stakeholders, long sales cycles, and complex procurement.
Strong understanding of ABX technology and the martech stack (Demandbase, Salesforce, intent data platforms, etc).
Exceptional ability to build trust with sales leadership and AEs — you're seen as a partner, not a support function.
Data-driven and analytical: you build measurement frameworks before campaigns launch, not after.
Strong cross-functional communicator and project manager — you can rally content, design, demand gen, and RevOps around a coordinated account plan.

Nice To Haves

Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
Track record of scaling ABX from a pilot program to a full go-to-market motion.
Experience building executive engagement programs (roundtables, exec dinners).
Hands-on experience building intent-based segmentation and trigger-based plays.

Responsibilities

Build, lead, and develop a world-class ABX team — setting clear goals, fostering a culture of experimentation, and ensuring the team has the skills, tools, and support to deliver pipeline impact at scale
Architect and execute personalized 1:1, 1:few, and 1:many programs across events, digital, direct mail, email, and paid that deliver tailored experiences at every stage of the account journey
Build shared account plans, run joint account reviews, and ensure sales has the plays, content, and intent signals to act
Drive personalized outreach to enterprise buying committees, securing meetings and building relationships with the right stakeholders across target accounts
Own ABX performance reporting across pipeline influence, account engagement, stage velocity, and expansion revenue