Account Based Marketing Specialist

SweetRush

2d•Remote

About The Position

The Account-Based Marketing (ABM) Specialist is essential for driving targeted demand generation and accelerating commercial growth within our most valuable accounts. The role involves close collaboration with Sales Leadership (Directors and Account Management Team Lead) and is a key partner who translates account insights and market intelligence—particularly within the Learning & Development (L&D) industry—into highly targeted, actionable marketing programs. The ABM Specialist owns the tactics and execution of multi-channel, account-focused campaigns, ensuring alignment between marketing and sales to support opportunity development and client expansion. They are responsible for delivering personalized, high-impact experiences across channels, optimizing campaign performance, and ensuring all initiatives are executed efficiently, on brief, and on strategy to drive engagement, pipeline, and revenue growth.

Requirements

Familiarity with the Learning & Development (L&D) industry is highly desirable.
5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing.
Proven experience in Account-Based Marketing and/or demand generation.
Strong understanding of B2B service company marketing strategies and buyer journeys.
Hands-on experience with CRM platforms (HubSpot preferred).
Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
Excellent campaign management and organizational skills.
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Collaborative mindset with experience working cross-functionally with Sales and Marketing teams.

Responsibilities

Develop and execute ABM and demand generation campaigns specifically targeting the L&D industry.
Partner closely with Sales and Marketing Leadership (Directors and Account Management Team Lead) to identify, prioritize, and refine target accounts and buyer personas.
Plan and execute multi-channel campaigns across digital platforms and owned assets to drive engagement within key accounts.
Design and run synchronized ABM “plays” across channels, ensuring consistent and personalized messaging that aligns with SweetRush's voice and brand.
Measure campaign performance, analyze results, and continuously optimize tactics to improve ROI and conversion rates.
Support alignment between Marketing and Sales teams, ensuring smooth handoff of qualified opportunities and consistent follow-through.
Collaborate with Sales and Marketing Design teams to develop on-brand, high-impact campaigns and assets.
Write tailored communication assets such as emails, brochures, and landing pages to support account engagement.
Maintain and manage campaign data within CRM systems (HubSpot experience preferred).
Ensure close attention to detail in campaign execution, reporting, and data integrity.