LinkedIn is currently the most popular professional networking not just because industry rookies and veterans can get in touch with each other, but also because it has inadvertently turned into one of the biggest job boards on the internet with over 15 million job listings. Making your profile stand out among the millions of LinkedIn users can be a tough job, but Teal’s LinkedIn Review tool will make things a lot easier for you.
This tool is a Google Chrome extension that is capable of helping you build your profile by providing you recommendations via analysis. If you’re a job hunter, this can help you land better job offers from your top companies. Optimizing your LinkedIn profile is not a difficult task if you know the basics and a few small changes can help boost your career by making your profile stand out from other job seekers.
If you’re new to LinkedIn, here are the five most important tips you need to know on how to optimize LinkedIn for job search.
Treat Your Profile Like a CV
The first mistake most people make when it comes to their LinkedIn profile is treating it like other casual social networking sites. This is a big mistake in more ways than one. For starters, you definitely don’t want to come across as casual and vague when a prospective recruiter or employer takes a look at your LinkedIn profile. Also, many profiles don’t have the job seeker’s contact information which is a big no-no.
The layout of a LinkedIn profile is structured just like a CV, which basically means your profile acts as your CV. When you treat it like one and fill it out properly, you’re more likely to pop up in the first few pages of LinkedIn search results. A good profile can also help you impress people and help expand your professional networking efforts.
Write a Killer Profile Summary
The most underused section of a LinkedIn profile is probably the about section. The average LinkedIn user will just throw in a line or two like FaceBook or Twitter bio and call it a day. This is a complete waste of what’s probably the most important section of a LinkedIn profile. If the about section is weak, a prospective recruiter/employer won’t bother to scroll down to check the rest of the profile.
A professional-looking About section should be detailed but compact. Make sure to not turn it into an essay that no one will want to read. Keep the tone and language engaging and use relevant industry jargon as necessary. Make sure to provide a brief rundown of your main technical skills if applicable. Try to keep the profile summary within 500 words.
The main point of writing a solid profile summary is personal branding for yourself. To learn how to write a good one, check articles, results of top LinkedIn profiles in your industry, social media posts, and more.
Fill in the Experience Section
The Experience section of the LinkedIn profile isn’t something that is ignored by most LinkedIn users; on the contrary, in most cases, it’s the only section most people bother to fill out. The only problem? Most LinkedIn users just fill in the barebones details such as tenure, name of the company, and location which doesn’t say much.
To make your profile stand out, what you need to do is flesh out each entry you make in the Experience section. Fill in details about your responsibilities, the skills you learned, major achievements, etc. These details can tell a lot about a person and definitely something that a good human resources officer or employer will take note of when going through your profile.
Invite New Opportunities
If you leave your profile idly lying around, it’s highly unlikely other people will take initiative to connect with you or reach out for new opportunities. Your profile should show that you’re receptive and welcoming to new opportunities as a potential candidate to get noticed.
One easy way to do this is to use the #opentowork sticker on your profile picture which is highlighted heavily, making it easier for people to notice you. Using a professional headline that states the same thing will also get you similar results provided that a potential recruiter/employer isn’t just skimming through profiles at a glance.
Don’t Forget to Use LinkedIn SEO
It might surprise you, but LinkedIn also has its own SEO ecosystem that differs from regular search engine SEO. This is why it’s important that you learn about the relevant LinkedIn SEO practice and use relevant words in your profile. These keywords can pertain to skills, industry, brand, opportunities, tools, and more. You should also use relevant hashtags as well.
An easy way to find the most common keywords is to find tags in the search filter options. Using those words in your profile will easily place you in the top results. Also, don’t forget to edit your LinkedIn URL, also known as vanity URL.
Work Smarter, Not Harder
When it comes to communication ad branding over the internet, working smart always pays off better than working hard. Optimizing your LinkedIn profile is something you definitely want to do if you’re job hunting as its basic version is free and doesn’t require you to pay to make your profile stand out. Optimizing your profile might take an hour or two, but you’ll feel the benefits in the long run.