YouTube Video Producer

Nascar • Charlotte, NC

1d • Onsite

About The Position

NASCAR seeks a highly skilled YouTube Video Producer (Senior Coordinator) with deep, hands-on experience creating YouTube-first video content. This role is ideal for a true YouTube native—someone who understands the technical craft of video production as well as the platform’s ecosystem, audience behavior, and growth dynamics. The YouTube Video Producer will own projects end-to-end: concepting, shooting, editing, packaging, and publishing content that performs on YouTube and enhances NASCAR’s digital presence. This position requires a creator who is as strong behind the camera and in the edit as they are in storytelling.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of hands-on digital video production experience with at least 1–2 years specifically producing content for YouTube.
• Advanced technical proficiency in: Adobe Premiere Pro (primary), Final Cut Pro or equivalent NLE, Camera operation, lighting, and audio equipment.
• A strong understanding of YouTube analytics, retention curves, packaging strategy, and audience development.
• Ability to independently manage shoots, solve production challenges, and execute high-quality edits under tight deadlines.
• Exceptional time-management skills and the ability to thrive in a fast-paced production environment.
• Familiarity with the sports industry — motorsports preferred.
• A portfolio demonstrating at least two YouTube videos you personally shot and edited (required).

Responsibilities

• Ideate, shoot, produce, and edit high-performing YouTube-first videos that highlight NASCAR drivers, culture, stories, and events.
• Execute full-cycle production — ideation, scripting, field production, camera operation, audio capture, editing, and finishing.
• Create both long-form and short-form content (episodic, documentary-style, behind-the-scenes, challenge formats, personality-driven content, etc.).
• Apply YouTube-native best practices, including packaging, thumbnails, pacing, retention strategies, end screens, playlists, and metadata optimization.
• Experiment with new formats and storytelling techniques tailored to YouTube audiences.
• Collaborate across NASCAR’s social, marketing, editorial, and production teams to plan shoots and capture content at races, events, and off-track features.
• Travel to races/events to film dynamic content that authentically brings the NASCAR experience to life.
• Manage multiple concurrent projects while ensuring high production quality, on-time delivery, and creative alignment with NASCAR’s brand voice.
• Stay current on digital trends, YouTube platform updates, and audience behaviors to help evolve NASCAR’s overall video strategy.

Benefits

• highly competitive salaries
• a solid benefits package focused on wellness
• opportunities for you to grow and develop both personally and professionally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior