YouTube Media Producer

Black Rifle Coffee Company

2d•Onsite

About The Position

At Black Rifle Coffee Company, our mission is more than coffee — it’s about storytelling that honors service, celebrates American values, and connects deeply with our community. We are looking for a YouTube Media Producer who not only brings strong production experience, but who genuinely understands and aligns with our culture, audience, and mission. This role is critical in producing compelling long-form YouTube content that resonates with Veterans, Service Members, and patriotic audiences. The right candidate will bring a blend of creative vision, operational excellence, and cultural authenticity.

Requirements

5+ years of experience in media production
3+ years producing long-form YouTube content
3+ years managing productions or production teams
Military experience required — ability to credibly engage with military personnel, leadership, and environments
Proven experience managing multiple concurrent projects in a fast-paced environment, with the ability to prioritize effectively without sacrificing quality
Strong working knowledge of YouTube platform dynamics, including audience engagement, retention strategies, thumbnails/titling collaboration, and content optimization
High level of ownership, accountability, and adaptability — comfortable operating in fast-moving, ambiguous environments where priorities can shift
Willingness and ability to travel frequently

Responsibilities

Lead all pre-production efforts including scripting support, logistics, location planning, and talent coordination
Coordinate with military Public Affairs Offices (PAOs) and base leadership to secure access and approvals
Build detailed production plans, schedules, and resource requirements
Direct and manage on-location shoots, leading crews, vendors, and talent
Make real-time decisions in dynamic environments to keep productions on track
Ensure high-quality capture while maintaining brand standards and storytelling integrity
Oversee timelines, budgets, and deliverables across multiple concurrent projects
Identify risks, solve problems proactively, and ensure efficient execution
Maintain organization and visibility across all stages of production
Partner with editors and post teams to guide narrative, pacing, and final output
Provide clear, actionable feedback to ensure high-quality, engaging content
Ensure final deliverables are optimized for YouTube performance and audience retention
Own publishing of content to YouTube, including titles, thumbnails, descriptions, and upload optimization
Monitor video performance (views, retention, engagement) and identify trends and opportunities
Report on key metrics and provide actionable insights to improve future content and channel growth