YouTube Specialist

Scheels•Fargo, ND

2d•Onsite

About The Position

The YouTube Specialist is responsible for developing YouTube content strategies for SCHEELS. The YouTube Specialist should quickly understand and support initiatives that will contribute to the goals and success of campaigns and online presence, specific to channel growth through areas such as digital advertising, SEO and social media. This position will work with a wide variety of people within the SCHEELS Corporation.

Requirements

Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
Approach daily tasks, projects and follow-up communication with energy and sense of urgency
Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
Show respect and appreciation for others and SCHEELS
Arrive to work and meetings 10 minutes early
Genuine interest and action in helping others before yourself, regardless of recognition or reward
Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
Ability to adapt to a changing work environment
Ability to apply concepts of basic math, grammar, punctuation and spelling
Meets SCHEELS dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
Demonstrate pride and ownership of their work while meeting expected deadlines

Responsibilities

Develop and implement YouTube and digital strategies on behalf of the brand
Ensure YouTube channels are driving traffic and revenue
Be our brand voice on YouTube by researching trends, creating and scheduling content, and responding to customer comments, tags, etc. on YouTube, Social Media, SCHEELS Blog and more
Understand and report on Key Performance Indicators related to YouTube channel and video performance
Collaborate with others to create and execute promotion, contests, campaigns, and content creation and management
Collaborate with our agency partners, both internal and external, on related projects and initiatives
Ability to manage and coordinate projects so that they are organized and delivered on time
Integrate vendor marketing promotions to our media calendar and execute deployment at a high level
Advanced knowledge of YouTube platform and digital marketing best practices
Excellent analytical, data analysis, creative and innovative abilities
An understanding of market trends and customer mindsets
Ability to be organized, multi-task, and maintain all aspects of YouTube
Coordinate videos captured and edited in collaboration with store marketing teams