Youtube Manager

Owner.com•San Francisco, CA

2d•Remote

About The Position

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our YouTube and Instagram channels are category leaders. We've become the #1 voice in restaurant growth, and our channels regularly get over 3 million organic impressions per month. YouTube is one of our most powerful platforms for reaching both customers and future talent. Restaurant owners that enter our funnel who have spent hours of watch time with our deepest and most information rich content (our long form videos) convert at multiples higher than any other channel. On the talent side, Adam is restarting his startups focused content this year to educate entrepreneurs and aspiring builders with unfiltered advice about company building and scaling. As we build a dedicated Media team, we need someone to own our long-form YouTube channels end to end from ideation and packaging to production, post-production, and performance analysis. This is a fit for you if you’re a multifaceted creative fluent in ideation, production planning, on-set directing, copywriting, post-production oversight, and YouTube analytics. Your curiosity for business fundamentals matches your passion for dominating YouTube's educational landscape. You are excited about creating videos so compelling that others rush to imitate (You want to create and be the outlier, not just copy them) You’ll be in charge of building a YouTube team of editors, strategists, directing channel strategy, brand identity, and content production as we shape Owner into a generational brand. This role is based in San Francisco, California.

Requirements

Deep understanding of the YouTube landscape: ideation, formats, thumbnails, titles, and retention editing
3+ years of experience in YouTube channel management or development
Strong written and verbal communication skills, with the ability to distill complex ideas into engaging content
Strong analytical instincts and ability to work with data to drive content decisions
Experience managing creative teams and production workflows
Proficiency with project management and collaboration tools
Knowledge of editing software and Photoshop considered an asset but not required
Enthusiasm to build AI-driven tools, automation, and new media workflows

Responsibilities

Define channel strategy and formats as we chart towards 100k subscribers for Owner and Adam Guild’s startup brand channels
Manage editors, thumbnail designers, videographers, and pre-production workflows for Owner's YouTube channel
Lead A/B testing for packaging across our back catalogue
Maintain and present YouTube scorecard metrics (retention, view velocity, subscriber growth) to leadership
Continuously research and test new YouTube features, algorithm shifts, and competitive strategies
Draft run-of-show documents, prompting follow-up questions, pacing segments, and capturing live notes for editors to shorten post-production time
Conduct regular retention reviews to improve audience engagement
Manage post production and frame reviews with our editing vendors and approve all final uploads
Manage the YouTube upload calendar and coordinate with marketing, shorts teams, and external stakeholders for distribution and promotion