YouTube Channel Strategist | The Points Guy

Red Ventures • New York, NY

8h • Hybrid

About The Position

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. Ready to architect the future of YouTube growth for a leading media brand? As our YouTube Channel Strategist, you'll be the strategic mastermind behind TPG's channel evolution—translating business goals into audience insights and building content architectures that drive real growth. This isn't about making videos; it's about building a channel empire that connects with audiences, drives traffic, and generates measurable business impact. You'll work at the intersection of data, creativity, and strategy to define what kind of YouTube presence TPG becomes.

Requirements

• 4-7+ years in YouTube strategy, channel management, or creator-side role with demonstrated growth results
• Deep fluency in YouTube Analytics including retention graphs, CTR benchmarks and impression-to-view funnels
• Proven experience building content pillars and series concepts at the channel level
• Strong understanding of thumbnail strategy, title construction and metadata optimization
• Hands-on experience with YouTube Shorts editing or close familiarity to provide strategic feedback
• Experience with YouTube Studio, TubeBuddy or VidIQ platforms
• Strong communication skills to build alignment across production, editorial and social teams
• Management experience with direct reports and growth-oriented feedback delivery

Responsibilities

• Own and execute a comprehensive YouTube roadmap aligned to company goals including traffic, conversions, and audience development
• Define content pillars, series architecture and publishing cadence at the channel level
• Lead Shorts strategy as a distinct format with dedicated performance tracking
• Analyze viewer behavior, retention patterns and funnel performance to drive strategic decisions
• Optimize thumbnail strategy through visual standards, A/B testing and performance iteration
• Track competitor channels, algorithm updates and creator economy shifts for discovery optimization
• Manage and develop a direct report while partnering cross-functionally with video production teams

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees