Integrated Marketing Manager | The Points Guy

Red Ventures • New York, NY

5h • Hybrid

About The Position

The Points Guy (TPG) is seeking an Integrated Marketing Manager to join their team. This role is responsible for developing and executing innovative marketing proposals that drive value for clients. The manager will oversee cross-functional collaboration to create compelling program packages during pre-sales and ensure a smooth handover for post-sale execution. The position requires a hybrid schedule, working in the New York, NY office on Tuesdays, Wednesdays, and Thursdays, and remotely on Mondays and Fridays.

Requirements

• 5+ years of experience in a media organization or ad agency.
• Ability to work independently and own RFP responses, pitches, presentations, and marketing collateral from concept through delivery.
• Strong communicator and creative storyteller, highly skilled in developing strategic, well-crafted sales materials and pitch decks, and translating ideas into impactful, marketable sponsorship opportunities.
• Highly creative and solutions-oriented, with the ability to generate innovative, insight-driven ideas and adapt quickly in a fast-paced environment.
• Collaborative and adaptable, comfortable working across teams and with diverse personalities, balancing internal priorities with client needs to drive aligned, effective outcomes.
• Strong understanding of sales and marketing principles, including how to position, package, and sell integrated programs and solutions.
• Fluency in digital publishing metrics and analytics, including yield, RPM, CPM pricing, audience packaging, and targeting.
• Highly organized and detail-oriented, with excellent project management skills and the ability to manage multiple workstreams, prioritize effectively, and meet tight deadlines.
• Data-driven thinker, with strong analytical skills and a track record of contributing to revenue growth and achieving business targets.

Responsibilities

• Lead integrated marketing strategy across pre-sale opportunities by owning RFP responses, proactive pitches, and client presentations, translating business objectives into cohesive, multi-platform programs across content, social, partnerships, and experiential.
• Partner cross-functionally to bring programs to life by collaborating with Sales, Editorial, Product, Design, Social, PR, and Partnerships teams to ensure alignment from concept through execution.
• Drive ideation and concept development by leading brainstorms that produce insight-driven marketing solutions, shaping ideas into compelling narratives that leverage TPG’s authority and resonate with B2B and B2C audiences.
• Translate audience insights into marketable programs by leveraging data, category expertise, and TPG audience knowledge to develop strategic proposals, sponsorship packages, and scalable solutions that drive revenue.
• Develop and package revenue-generating opportunities by structuring integrated programs across platforms and identifying new ways to monetize TPG’s content, brand, and audience through both custom and repeatable offerings.
• Contribute to go-to-market strategy and product innovation through proactive pitches that highlight our value proposition across industries such as credit cards, hotels, airlines, cruises, and tourism organizations.
• Own and evolve TPG’s marketing materials and brand positioning by maintaining and updating media kits, eblasts, client templates, and ETDs, ensuring consistency, accuracy, and a best-in-class representation of TPG in market.
• Collaborate on pricing, packaging, and inventory strategy by partnering with revenue and ad operations teams to align program structure with performance goals and inventory realities.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): 20 days of PTO annually, increasing to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed