Youth Marketing Coordinator

United States Bowling Congress•Arlington, TX

2d•Onsite

About The Position

The Youth Marketing Coordinator executes strategic marketing initiatives to support the growth and engagement of youth programming. The role manages campaigns in B2B and B2C environments to increase youth participation and activation in bowling. The position supports campaign planning and analysis, youth communications and social media, program materials and implementation, event marketing, and the development of future initiatives and strategies. It also provides marketing support for other USBC programs, initiatives, and brands as assigned. The position is based in Arlington, Texas, and reports to the Senior Marketing Manager, Digital. It is full-time and exempt, with work hours Monday through Friday, 8 a.m. to 5 p.m.; weekends or extended hours may be needed. Travel may be required up to 10–20% of the time.

Requirements

Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
1–2 years of experience in marketing, social media management, event coordination, or a related field; internships or entry-level roles preferred.
Strong project management skills and exceptional attention to detail.
Proficiency in social media platforms, analytics tools, and content management systems.
Creative and analytical thinking, collaboration skills, and ability to contribute innovative ideas.
Ability to manage multi-channel marketing campaigns and measure their effectiveness.
Must pass the RVP program and maintain “Green Light” status.
Must adhere to the USBC Registered Volunteer Program Code of Conduct as a condition of employment and continued employment.
Must be able to remain stationary, often standing or sitting for prolonged periods.
Must be able to bend, stoop, and/or climb.
Must be able to move or lift up to 50 pounds.
Ability to travel up to 10–20% of the time.

Nice To Haves

Passion for youth development and sports, particularly bowling, is a plus.

Responsibilities

Assist in planning, implementing, and managing marketing campaigns to increase awareness, engagement, and participation in youth programs.
Use customer insights and data-driven strategies to optimize communications and marketing opportunities.
Analyze campaign results, including effectiveness, return on investment, and areas for improvement.
Manage youth social media accounts on Facebook, X, Instagram, and TikTok to support consistent communication and engagement.
Assist in developing, evaluating, and managing youth program communications to align with organizational goals and audience needs.
Assist in maintaining, updating, and improving youth-related web pages.
Assist in creating and distributing marketing and instructional materials and products related to youth programming.
Help ensure program objectives are met and performance metrics achieved.
Collaborate with internal teams on initiatives supporting youth programming and activation.
Provide marketing support for other USBC programs, initiatives, and brands as assigned, including promotional campaigns, content development, and communications.
Assist with planning, executing, and managing youth marketing events, including promotion of championship tournaments and other key initiatives.
Attend events and tournaments as needed to provide on-site marketing support and engagement.
Help develop future initiatives and long-term strategies to enhance youth programming and engagement.
Monitor progress and track key metrics for youth marketing efforts, providing regular reports and insights to leadership.
Assist with writing strategic documents and reports to inform decision-making and program development.