Youth Marketing Coordinator

United States Bowling Congress•Arlington, TX

19h•Onsite

About The Position

The Youth Marketing Coordinator executes strategic marketing initiatives to support the growth and engagement of youth programming, managing campaigns in B2B and B2C environments to increase youth participation and activation in bowling. The role suits a detail-oriented, eager-to-learn person who can manage multiple tasks in a fast-paced environment and has a passion for youth sports and elevating youth bowling programs. The coordinator assists with campaign planning and execution; manages youth social media accounts and communications; maintains and improves youth-related web pages; supports the creation and distribution of marketing, instructional, and program materials; and helps ensure program objectives and performance metrics are met. The role also supports youth events and tournaments, tracks and reports marketing metrics, contributes to future initiatives and long-term strategies, and provides marketing support for other USBC programs and brands as assigned. This full-time, exempt position is based in Arlington, Texas, and reports to the Senior Marketing Manager, Digital. Regular hours are Monday through Friday, 8 a.m. to 5 p.m., with weekends or extended hours as needed. Travel may be required 10–20% of the time. The position has no supervisory responsibilities.

Requirements

Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
1–2 years of experience in marketing, social media management, event coordination, or a related field; internships or entry-level roles are preferred.
Strong project management skills and exceptional attention to detail.
Proficiency in social media platforms, analytics tools, and content management systems.
Creative and analytical thinking, collaboration skills, and the ability to contribute innovative ideas.
Ability to manage multichannel marketing campaigns and measure their effectiveness.
Must pass the RVP program and maintain “Green Light” status.
Must adhere to the USBC Registered Volunteer Program Code of Conduct as a condition of employment and continued employment.

Nice To Haves

Passion for youth development and sports, particularly bowling.

Responsibilities

Assist with planning, implementing, and managing marketing campaigns to increase awareness, engagement, and participation in youth programs.
Use customer insights and data-driven strategies to optimize communications and marketing opportunities.
Analyze campaign results, including effectiveness and ROI, and identify areas for improvement.
Oversee youth social media accounts on Facebook, X, Instagram, and TikTok, ensuring consistent communication and engagement.
Assist in developing, evaluating, and managing youth program communications to align with organizational goals and audience needs.
Maintain, update, and enhance youth-related web pages to improve user experience and content relevance.
Assist in creating and distributing marketing and instructional materials and products related to youth programming.
Help ensure program objectives are met and performance metrics are achieved.
Collaborate with internal teams on initiatives supporting youth programming and activation.
Provide marketing support for other USBC programs, initiatives, and brands as assigned, including promotional campaigns, content development, communications, and other marketing activities.
Assist with planning, executing, and managing youth marketing events, including promotion of championship tournaments and other key initiatives.
Attend events and tournaments as needed to provide on-site marketing support and engagement.
Help develop future initiatives and long-term strategies to enhance youth programming and engagement.
Monitor progress and track key metrics for youth marketing efforts, providing regular reports and insights to leadership.
Assist with writing strategic documents and reports to inform decision-making and program development.