WW Workstation eCommerce & Mid-Market Strategy & RTM Lead

Lenovo • Morrisville, NC

8d

About The Position

The Workstation eCommerce & Mid-Market Strategy & RTM Lead defines how Workstation grows through direct digital channels, marketplaces, online resellers, inside sales, mid-market coverage, and partner-assisted routes. The role builds repeatable digital and mid-market programs with clear route choices, assortment and content requirements, conversion levers, lead handoffs, business outcomes, and criteria for scaling, changing, or stopping initiatives.

Requirements

• At least 5 years of experience in eCommerce strategy, digital commerce, route-to-market strategy, mid-market sales strategy, product marketing, online merchandising, or a related technology role.
• Bachelor’s degree required.

Nice To Haves

• MBA or equivalent experience.
• Experience with digital assortment, conversion improvement, customer journeys, marketplaces, eCommerce economics, demand generation, or digital-to-sales handoff.
• Understanding of mid-market customers, inside-sales motions, partner-assisted selling, and hybrid direct and indirect routes.
• Strong analytical skills across funnel performance, conversion, product mix, pricing, margin, and commercial outcomes.
• Ability to influence Marketing, eCommerce, Sales, Channel, Geo 4P, Finance, and WW Portfolio stakeholders.
• Strong program-design, presentation, and stakeholder-management skills.

Responsibilities

• Define the Worldwide Workstation strategy for eCommerce and mid-market channels, identifying growth opportunities across direct online, marketplaces, online resellers, inside sales, and partner-supported routes.
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend the most effective route-to-market approach for each opportunity.
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to ensure Workstation priorities, customer requirements, and growth opportunities are reflected in broader digital and go-to-market plans.
• Work with Product Operations to define Workstation portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements that inform WW Portfolio planning and investment decisions.
• Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data to identify opportunities and recommend actions.
• Partner with Business Activation teams to translate aligned strategies into geo-ready recommendations and playbooks, taking into account market maturity, platform capabilities, channel dynamics, and local business needs.
• Define business objectives, success measures, leading indicators, and decision criteria to evaluate performance and inform recommendations to scale, adjust, pause, or stop initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior