Workforce Media Specialist - Dallas

Equus•Garland, TX

About The Position

The Workforce Multimedia Specialist helps implement the company’s information strategy to drive engagement, conversation, awareness, and connection with the community. The role monitors and maintains an online community across multiple social media platforms so the general population can connect with the company’s services, and coordinates with internal departments and the public. The specialist maintains the company’s social media presence, communicates company messaging consistently with its standards and code of ethics, upholds brand and identity standards, and engages fans and followers to build brand equity. The role also identifies ways to increase participation and acquire new connections, monitors channels for inappropriate content, prepares analytics reports for management and board staff, and educates community partners on social media best practices. Under management direction, the specialist may also record and edit video and perform other related duties as assigned.

Requirements

Knowledge of social media and emerging technology platforms.
Knowledge of word processing, spreadsheets, technology, and computer skills.
Exceptional customer service and interpersonal skills.
Strong analytical skills and ability to interpret data and information; organized and detail-oriented in collecting, reviewing, and analyzing data and information.
Ability to plan, implement, and evaluate the achievement of goals, objectives, and initiatives.
Excellent verbal and written communication skills.
Ability to develop and maintain effective working relationships with management, coworkers, Board staff, and the public.
High school diploma or GED required.
Valid driver’s license and proof of insurance with a good driving record.
Able to meet physical requirements including occasional lifting up to 10 pounds, standing, sitting, bending, and walking; visual acuity, speech, and hearing are required.

Nice To Haves

Associate or undergraduate degree preferred.
One to two years of related experience preferred.
Bilingual in English and Spanish strongly preferred.

Responsibilities

Maintain the company’s social media presence daily.
Communicate company messaging clearly and engagingly in a manner consistent with company standards and code of ethics.
Uphold brand and identity standards and follow procedures to meet quality expectations.
Engage fans and followers through social media channels to build brand equity.
Identify and recommend ways to increase participation, encourage feedback, and acquire new connections and followers.
Monitor social media channels for inappropriate content and act according to established guidelines.
Develop analytics reports and make them available to management and board staff.
Educate and train community partners in social media best practices as a social media advocate.
Monitor trends in online community tools, trends, and applications, and stay aware of market changes and developments.
May record and edit video under management direction.
Perform other related duties as assigned.