Winds & Strings Marketing Intern

Yamaha Corporation•Buena Park, CA

6d•Hybrid

About The Position

Yamaha is seeking a dedicated Winds & Strings Marketing Intern for the Spring/Summer term, January through July. The paid internship is based in Yamaha’s Buena Park, California office and follows a hybrid schedule. Internships typically last approximately three months, with the possibility of extension up to six months. Relocation is not provided. The Winds & Strings Department markets and distributes wind instruments, orchestral acoustic strings, and silent/electric strings to the U.S. market, serving musicians from elementary school students to professional symphony orchestra players. The intern will support marketing activities, communications, competitive analysis, and product-related materials, and will complete a final project addressing a real-world business concern.

Requirements

Be a sophomore, junior, or senior at an accredited university, or have graduated within the past year.
Have some experience playing a brass or woodwind instrument, with a high level of proficiency.
Have a minimum GPA of 2.7.
Be able to establish and maintain effective working relationships with employees, outside stakeholders, and the general public.
Have clear, concise written communication and professional presentation skills.
Demonstrate attention to detail, including proofreading and copywriting skills.
Be able to think creatively and develop new or innovative designs and concepts.
Have a basic understanding of marketing principles, theories, and practices.
Have working knowledge of current technology and applications, including social media, podcasts, Mac OS, and presentation software, and a strong interest in learning new marketing technology trends.
Have strong working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.

Nice To Haves

Experience in a retail music environment.

Responsibilities

Communicate with dealers, consumers, district sales managers, and internal staff to answer questions as needed.
Possibly attend industry trade shows, clinics, and artist performances.
Coordinate related product and support materials for shows.
Analyze competitive markets and prepare product and price comparisons for new and existing products.
Assist with producing website and marketing materials, including print ads, social media content, flyers, labels, brochures, catalogs, and press releases.
Complete a final internship project focused on researching and solving a real-world business concern.
Perform additional duties as assigned.