Marketing Intern

ITW • Danvers, MA

1d

About The Position

ITW is seeking a creative and detail-oriented Marketing Intern to support execution of its digital brand strategy. The intern will help develop and deploy digital content, manage social media channels, and optimize digital touchpoints to enhance brand visibility and engagement across key market segments. This opportunity offers hands-on experience and the chance to contribute to impactful projects within a division of a market-leading Fortune 300 organization.

The intern will gain experience in strategic marketing in a technical B2B environment, market segmentation and growth strategy development, and high-impact projects. The role also includes mentorship from experienced marketing professionals and the opportunity to build a portfolio of measurable results.

Requirements

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Detail-oriented, with a passion for uncovering insights.

Nice To Haves

• Currently pursuing a degree in Marketing, Business, Economics, or a related field.
• Prior internship or project experience in market research or strategy is advantageous.
• Completed at least sophomore year.
• Minimum cumulative 3.0 GPA.

Responsibilities

• Assist in developing and scheduling content for digital platforms, including LinkedIn, email campaigns, and the company website.
• Support execution of SEO and SEM strategies to improve online visibility.
• Facilitate management and analysis of performance metrics across digital channels, such as engagement, traffic, and conversions.
• Collaborate with internal stakeholders to ensure brand consistency across digital assets.
• Contribute to developing visual and written content aligned with brand guidelines.
• Monitor industry trends and competitor activity to inform digital strategy.
• Participate in digital campaign planning and reporting.

Benefits

• Mentorship from experienced marketing professionals.
• Opportunity to contribute meaningfully to high-impact projects and build a portfolio of measurable results.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed