The Whiskey Ambassador will lead scheduled and private tours of High West's distillery and production areas, covering history, raw ingredients, fermentation, distillation, and maturation. They will explain High West's blending philosophy and what distinguishes their whiskeys in the American whiskey category. The role involves navigating guests through multiple spaces and tasting rooms with confidence and situational awareness. Additionally, the Whiskey Ambassador will facilitate structured flight tastings, guiding guests through nosing and palate evaluation in an approachable manner, and represent the brand professionally at external off-premise tastings and event tasting stations. They will maintain current, accurate knowledge of all High West products, including tasting profiles, production methods, and release context, as well as the history of all three High West venues. The role requires staying informed on broader whiskey category developments to credibly answer guest questions and drive genuine engagement. The Whiskey Ambassador will operate within the daily schedule set by the Tour and Trade Supervisor, supporting varied responsibilities as guest volume and events require, and support sales of High West products by creating authentic purchase motivation. They will maintain all tour and tasting areas to brand standards and be available to work varied hours including evenings, weekends, and select holidays.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed