The Whiskey Ambassador will lead scheduled and private tours of High West's distillery and production areas, covering history, raw ingredients, fermentation, distillation, and maturation. This role involves explaining High West's blending philosophy and what distinguishes their whiskeys in the American whiskey category. The ambassador will navigate guests through multiple spaces and tasting rooms with confidence and situational awareness. They will also facilitate structured flight tastings, guiding guests through nosing and palate evaluation in an approachable manner, and represent the brand professionally at external off-premise tastings and event tasting stations. The role requires tailoring the depth and language of tastings to the audience, maintaining current and accurate knowledge of all High West products, including tasting profiles, production methods, and release context, as well as the history of all three High West venues. Staying informed on broader whiskey category developments is also crucial to credibly answer guest questions and drive genuine engagement. The Whiskey Ambassador will operate within the daily schedule set by the Tour and Trade Supervisor, supporting varied responsibilities as guest volume and events require, and will support sales of High West products by creating authentic purchase motivation through genuine enthusiasm and knowledge. Maintaining all tour and tasting areas to brand standards before, during, and after each experience is also a key responsibility. This position requires availability to work varied hours including evenings, weekends, and select holidays.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed