ICONA Avalon - Wedding & Events Sales Manager

ICONA RESORTS 1 • Avalon, NJ

3d

About The Position

The Wedding and Event Sales Associate produces Sales & Catering revenue at ICONA Avalon, with a primary focus on weddings and events. The role solicits new catering customers, serves as the first point of contact for prospective event clients, builds client relationships, and books events to meet quarterly and annual sales goals. The position reports to the General Manager and has no supervisory responsibilities.

The role works throughout the food and beverage department, including indoor and outdoor areas in all types of weather. It is a full-time position requiring 40 or more hours per week, including nights, weekends, and holidays. During high season, management staff work six-day weeks. No travel is expected.

Requirements

• High school diploma or equivalent.
• Must be of legal age under state regulations to serve alcohol.
• Prior hotel catering sales experience.

Responsibilities

• Initiate and develop quality leads and follow up within 24 hours to support revenue growth and annual sales targets.
• Schedule and conduct site tours with prospective clients while professionally representing the ICONA brand.
• Prepare and execute contracts accurately and in a timely manner.
• Enhance and develop menus in collaboration with the culinary team.
• Post deposits and payments according to company cash-handling policies, send receipts as needed, and track financial information to ensure payment before services are rendered.
• Participate in weekly meetings and day-of pre-shift meetings with the Food & Beverage department to ensure proper event setup and service.
• Maintain strong client relationships to support successful social events.
• Develop and maintain relationships with local vendors.
• Assist with day-of event coordination to ensure performance standards are met and exceeded.
• Prepare, review, and execute Banquet Event Orders (BEOs) to ensure event spaces meet guests’ needs.
• Maintain catering menus and identify opportunities to upsell food, beverages, and services.
• Maintain detailed knowledge of resort amenities and services.
• Anticipate client needs and work to exceed expectations.
• Track and maintain sales performance and PACE reporting systems and presentations.
• Attend mandatory weekly Aloha Culture Meetings.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED