Avalon Marketing Manager
About The Position
The Avalon Travel imprint of Hachette Book Group is seeking a Marketing Manager to work on the Rick Steves and Moon Travel Guides lists. This role develops and executes marketing campaigns for approximately 10 guidebooks and trade travel books annually, using audience insights, data, brand strategy, and partnerships to drive awareness, engagement, and sales. The position also manages travel-guide websites and a consumer-facing brand platform, creates content to improve online book discoverability, and works with authors and organizational partners on marketing strategy. The position may be based in Oakland, California, or New York, New York. Employees are required to work in the office two days per week; exceptional remote candidates will be considered. Some availability during Pacific Time business hours is required. The role may require overtime due to workload, special projects, or the nature of the work.
Requirements
- At least 5 years of experience in book publishing, marketing, brand marketing, or equivalent.
- Highly organized project management skills, including the ability to prioritize competing deadlines and manage multiple campaigns simultaneously.
- Keen attention to detail.
- Ability to stay organized, prioritize, and meet deadlines.
- Excellent interpersonal, verbal, and written communication skills.
- Bachelor’s degree or equivalent professional experience.
Nice To Haves
- Interest in travel; extensive travel experience is not required.
- Knowledge of WordPress, Google Analytics, or Canva.
Responsibilities
- Create customized marketing campaigns for approximately 10 books per year, identifying target audiences, key messages, advertising, partnerships, and opportunities to drive awareness, engagement, and sales.
- Use data to analyze campaign effectiveness and develop takeaways for future editions.
- Maintain the moontravelguides.com and roadtripusa.com websites.
- Develop strategy and execute one of the brand’s consumer-facing platforms, using data to analyze customer behavior and inform future content and campaigns.
- Optimize metadata and create graphics, videos, and other content to improve online discoverability of books.
- Work with authors to brainstorm ideas and leverage their in-market experience.
- Work with organizational partners, including Rick Steves Europe, to develop marketing strategy for the books.
- Perform other duties as assigned.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic and supplemental life insurance
- Short-term and long-term disability insurance
- Accidental death and dismemberment coverage
- Critical illness coverage
- Hospital indemnity coverage
- Long-term care coverage
- Health and dependent care flexible spending accounts
- Commuter benefit plan
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- 401(k)
- Discretionary bonus program
- Paid time off, including 15 vacation days, 3 personal days, 10 holidays, and generous sick leave
- Group discounts on auto and home insurance and legal services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
