Website Performance Analyst

Brandon•Mount Pleasant, SC

20h•$65,000 - $75,000

About The Position

Seeking a Dynamic Website Performance Analyst to Drive Client Success! Are you passionate about turning complex digital marketing data into actionable growth strategies? As a Data Analyst specializing in Web & Marketing Analytics, you will play a key role in optimizing client performance across websites, e-commerce platforms, and paid media channels. In this role, you will audit performance data, build intuitive client dashboards, and deliver clear, data-backed recommendations that improve conversion rates, refine user journeys, and maximize campaign ROI. Working collaboratively across our marketing, media, development, SEO, and strategy teams, you will turn multi-channel data into compelling stories that guide smart, strategic decisions for our clients.

Requirements

Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).
Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.
Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).
Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).
Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders.

Responsibilities

Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.
Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.
Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.
Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.
Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.
Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.