Website & Digital Performance Specialist - Sheffield Village, OH

Advisor Talent Solutions • Sheffield, OH

6d • Onsite

About The Position

W.A. Smith Financial Group is seeking a Website & Digital Performance Specialist to take ownership of their website and transform it into a measurable, compliance-aware growth channel that consistently generates qualified opportunities. This role is not about coordinating agencies or passively monitoring performance; it requires an individual who will personally manage and enhance the website within Webflow, improve user experience and conversion paths, drive SEO and paid search results, maintain accurate analytics and tracking, and ensure seamless lead flow into the CRM. The ideal candidate is proactive in identifying and resolving issues, and proposing solutions for improvement.

Requirements

• Webflow proficiency is non-negotiable.
• Direct, hands-on experience building, editing, maintaining, and troubleshooting websites in Webflow.
• Experience personally managing a company website or major website property.
• Working knowledge of GA4, Google Tag Manager, and Google Search Console.
• Hands-on on-page and technical SEO experience.
• Hands-on PPC and paid search experience.
• Experience with landing pages and conversion optimization.
• Strong understanding of conversion tracking, lead capture, attribution, and CRM handoffs.
• Ability to turn digital-performance data into clear recommendations and action.

Nice To Haves

• Experience with Salesforce, Account Engagement/Pardot, local SEO, Google Business Profile, financial services, website redesigns/rebuilds, and basic HTML/CSS.

Responsibilities

• Own the day-to-day management, development, and technical health of WASmithFinancial.com, working directly inside Webflow without relying on an outside developer for routine work.
• Continuously improve layouts, navigation, landing pages, forms, calls to action, and conversion paths using data, testing, and sound judgment.
• Own on-page SEO, technical SEO, site speed, Core Web Vitals, crawlability, redirects, local SEO, and Google Business Profile performance.
• Plan, launch, manage, and optimize paid search campaigns, including targeting, ad copy, budgets, landing pages, conversion tracking, and cost-per-qualified-lead performance.
• Maintain Google Analytics 4, Google Tag Manager, and Google Search Console while ensuring website leads flow properly into Salesforce/Account Engagement with accurate tracking and attribution.
• Support website improvements and rebuild initiatives while recognizing when changes require compliance review in a financial-services environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed