Website Manager

Salt Security

4d

About The Position

We’re looking for a Website Manager to take ownership of Salt Security’s digital front door and help shape how customers discover, understand, and engage with our brand. You’ll combine strategy, creativity, and data to build high-impact web experiences that drive engagement, conversion, and pipeline, while helping Salt stand out across search, AI-powered discovery, and the evolving digital landscape. If you love turning websites into growth engines and thrive in a fast-moving, collaborative environment, we’d love to meet you.

Requirements

• 2-3+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
• Proven experience directing or briefing development and design teams (in-house or agency).
• A track record of cross-functional partnership and communication.
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
• Fluency with the modern web marketing stack: CMS platform (Webflow), A/B testing tools (Keak, Microsoft Clarity), SEO/AEO tooling (Profound, SEMrush, Screaming Frog), and tag/analytics management (Google Tag Manager).
• Ability to translate business goals into clear technical and design requirements.
• A data-driven mindset paired with strong cross-functional communication.

Responsibilities

• Define the structure, journey logic, and standards across the Salt website, mapping experiences to distinct personas and buyer-journey stages, from discovery through evaluation to decision. This includes security architects, AppSec engineers, and CISOs navigating a complex, high-consideration purchase.
• Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths across the funnel, from awareness content to demo requests and trial sign-ups.
• Own how Salt gets found across traditional search, answer engines, and AI-driven discovery. This means technical SEO, structured data, direct-answer placements, and ensuring Salt's narrative is accurately represented in LLM-powered search.
• Partner with developers and designers to execute the website roadmap, providing clear requirements, creative briefs, and project context to move work forward efficiently and keep every build tied to business objectives.
• Partner closely with Product Marketing, Demand Gen, and Sales to align the web experience with Salt's messaging, campaigns, and go-to-market motions.
• Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel and giving stakeholders a clear view of what the website is actually contributing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed