Sr. Website Optimization Manager

PracticeTek • San Diego, CA

5d • $81,500 - $125,000

About The Position

PracticeTek is seeking a highly driven Website Optimization Manager to lead website strategy and execution, with an emphasis on conversion rate optimization, lead generation, and website development. The role may be performed onsite or remotely and supports multiple PracticeTek brands and web properties. The manager owns website optimization and development, user experience, performance reporting, multi-site governance, website technology management, development prioritization, and website support for marketing campaigns and product releases. Success is measured by improved website conversion rates, achievement of lead-generation targets, and strong website health and user-experience metrics, including page load times, engagement, and LLM and SEO optimization.

Requirements

• Bachelor's degree in an applicable discipline.
• At least 8 years of experience in website development and optimization.
• Excellent project management and organizational skills, with the ability to juggle multiple projects, manage competing priorities, and meet tight deadlines.
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
• Strong experience with Webflow.
• B2B SaaS experience.

Nice To Haves

• Asana project management experience.

Responsibilities

• Develop and run conversion rate optimization tests across PracticeTek web properties to maximize conversions and improve engagement.
• Own the front-end and back-end of PracticeTek websites, leading innovation and application of best practices.
• Proactively optimize web properties to deliver a best-in-class user experience.
• Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
• Manage multiple PracticeTek websites and serve as a trusted business partner for website activities.
• Manage the technology stack across web properties, including the website platform, integrations, and chatbot.
• Own the web development queue by triaging requests, prioritizing them by business impact, assigning work to contract developers, and proactively surfacing optimization opportunities.
• Support key marketing initiatives and product releases with appropriate website assets.
• Improve conversion rates across PracticeTek websites and key conversion pages, achieve lead-generation targets, and support other business growth goals.
• Maintain website health and user experience through best practices, including attention to page loading times, engagement metrics, LLM optimization, and SEO.

Benefits

• Comprehensive health, dental, and vision coverage options.
• Wellness benefits supporting lifestyle, behavioral health, and overall wellbeing.
• Flexible paid time off and sick time.
• 10 company-paid holidays.
• 401(k) plan with company match.
• The role is eligible for benefits including health, dental, vision, paid time off, and 401(k) with company match; it may also be eligible for additional compensation such as bonuses or equity, as applicable.
• Culture Committee initiatives focused on connection, fun, and belonging.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior