Sr. Manager, Website Personalization and Optimization

Thomson Reuters•Frisco, TX

6d•$100,100 - $185,900•Hybrid

About The Position

The Senior Manager, Website Personalization and Optimization owns the end-to-end strategy, capability building, and execution of Thomson Reuters’ personalization program. The role serves as the primary personalization domain expert and strategic partner to the Senior Director of Web Experience Strategy & Optimization, combining strategic planning with hands-on delivery. It translates business goals into a sequenced roadmap and advances digital experiences through audience segmentation, content targeting, journey customization, and experimentation. The position establishes the program’s foundational capabilities, including data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture. It defines operating processes, governance, workflows, use cases, dependencies, resource requirements, and success measures, while translating business requirements into technical specifications in collaboration with Adobe platform specialists, WebOps, CDP teams, digital product managers, and marketing partners. The role also maintains learning documentation and repositories, helps guide program cadence and risk management, and uses AI-native tools to support personalization and speed to market. The Senior Manager leads and develops a team of optimization specialists, coaching them in technical and interpersonal skills and setting the team’s direction, culture, and standards. The role works across reporting lines to align strategy, data requirements, and shared practices, and communicates complex technical concepts and business value to stakeholders. Thomson Reuters describes this office-based role as using a flexible hybrid work model.

Requirements

8–10+ years in digital marketing, web personalization, optimization, or related roles.
5+ years driving web personalization activities across a large organization, ideally using Adobe Target.
3+ years managing and developing teams, including coaching people at different experience levels.
Track record of building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs.
Experience translating personalization strategy into operational roadmaps and delivering against them.
Hands-on expertise with Adobe or equivalent personalization technology, including tools such as Adobe Target, Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager.
Experience with A/B testing and experimentation methodologies.
Deep understanding of audience segmentation, audience activation, targeting rules, and measuring personalization impact across digital properties.
Understanding of data strategy, data governance, and audience activation platforms.
Success working in complex, matrixed organizations and influencing across reporting lines without direct authority.
Ability to understand data architecture, CDP data flows, analytical tagging, and technical audience activation, and to explain technical concepts in business language.
Ability to turn strategy into programs with phases, dependencies, and success metrics and to work through ambiguity.
People leadership skills, including coaching, setting expectations, maintaining boundaries, and creating psychological safety.
Strategic communication skills, including presenting complex information to non-technical audiences and communicating at executive-summary and detailed-roadmap levels.
Ability to learn organizational context and customer journeys quickly and apply appropriate frameworks in B2B environments.
Cross-functional influence, coordination, and alignment skills.

Nice To Haves

Experience in B2B or enterprise software.
Familiarity with marketing automation platforms and email personalization.
Background in web development, statistics, or analytics.
Experience presenting to executive leadership.
Proven track record of developing high-performing teams.
Experience using AI to advance personalization capabilities.

Responsibilities

Own the personalization strategy and vision for Thomson Reuters’ digital properties, translating business goals into a concrete, sequenced roadmap.
Define personalization maturity for a B2B context and advance audience segmentation, content targeting, and journey customization.
Build the foundational capability roadmap for data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
Articulate the business case and ROI potential of personalization investments across customer journeys.
Operationalize the personalization program by defining processes, workflows, governance, and ways of working that support scaling beyond pilots.
Build the personalization roadmap with Digital Product Managers and stakeholders, including use cases, sequencing, dependencies, and resource requirements.
Translate business requirements into technical specifications, working with Adobe experts, WebOps, and CDP teams on technology constraints, data flows, and analytical tagging.
Drive continuous testing and learning in partnership with the Senior Manager of Optimization.
Maintain the personalization learning engine through documentation, learning repositories, and artifacts that capture successes, learnings, and best practices.
Guide the Program Manager on cadence, milestone tracking, risk surfacing, and dependency management.
Leverage AI-native tools to enable personalization and speed to market.
Lead, coach, and develop optimization specialists, establishing expectations, a learning culture, psychological safety, trust, and accountability.
Own the team’s direction, culture, effectiveness, and contribution to organizational objectives, partnering with the Program Manager on day-to-day operations.
Partner with Digital Product Managers and marketing partners to understand business requirements and identify personalization opportunities.
Coordinate across reporting lines to align personalization strategy, shared standards, and data requirements.
Translate between business stakeholders and technical teams, making architecture understandable and explaining business context and ROI.
Escalate dependencies and blockers to the Senior Director when organizational-level resolution is needed.

Benefits

Flexible vacation and flexible work arrangements, including work from anywhere for up to 8 weeks per year.
Two company-wide Mental Health Days off and access to the Headspace app.
Retirement savings and a competitive 401(k) plan with company match.
Tuition reimbursement.
Employee incentive programs and potential annual bonus based on enterprise and individual performance.
Health, dental, vision, disability, and life insurance.
Paid holidays, sick and safe paid time off, parental leave, and sabbatical leave.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement and employee wellness resources.
Employee Assistance Program.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Two paid volunteer days annually and opportunities for pro-bono consulting and ESG initiatives.
Optional hospital, accident and sickness insurance; optional life and AD&D insurance; legal identity theft protection; and access to a 529 Plan.