Sr. Manager, Website Personalization and Optimization

Thomson Reuters•Eagan, MN

4d•Hybrid

About The Position

The Senior Manager, Website Optimization & Personalization owns the end-to-end strategy, capability building, and execution of Thomson Reuters’ personalization program. Acting as the primary personalization domain expert and strategic partner to the Senior Director of Web Experience Strategy & Optimization, this role combines strategic planning with hands-on program delivery and team leadership. The role develops the personalization vision and roadmap for Thomson Reuters’ digital properties, builds the processes and technical foundations needed to scale the program, and translates business requirements into use cases, data requirements, and technical specifications. It works closely with product, marketing, analytics, WebOps, CDP, and Adobe platform teams to enable audience segmentation, content targeting, experimentation, measurement, and learning. The Senior Manager also leads and develops optimization specialists, guides program operations with a Program Manager, and aligns stakeholders across a complex, matrixed organization. This is a hybrid, office-based role. The posting is for proactive recruitment and may be used to fill current openings or future vacancies. The role may be eligible for an annual bonus. For eligible U.S. locations, the base compensation range is $100,100–$185,900 USD; for Ontario, Canada, it is $108,000–$158,000 CAD. Compensation depends on factors including knowledge, skills, experience, and internal equity.

Requirements

8–10+ years of experience in digital marketing, web personalization, optimization, or related roles.
5+ years driving web personalization activities across a large organization, ideally using Adobe Target.
3+ years managing and developing teams, including coaching people at different experience levels.
A track record of building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs.
Experience translating personalization strategy into operational roadmaps and delivering against them.
Hands-on expertise with personalization technology platforms, such as Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager, or equivalent tools.
Experience with A/B testing and experimentation methodologies.
Deep understanding of audience segmentation, audience activation, targeting rules, and measuring personalization impact across digital properties.
Understanding of data strategy, data governance, and audience activation platforms.
Experience succeeding in complex, matrixed organizations and influencing across reporting lines without direct authority.
Ability to turn strategy into concrete programs with phases, dependencies, and success metrics, and to operate amid ambiguity.
Ability to explain complex technical and strategic concepts to non-technical audiences and communicate at both executive-summary and detailed-roadmap levels.
Ability to learn organizational context and customer journeys quickly, and apply personalization frameworks appropriately in B2B environments.
Strong coaching, people leadership, communication, cross-functional partnership, business acumen, emotional intelligence, and accountability skills.
Independent, self-directed approach, with the ability to anticipate needs and share experience-grounded perspectives respectfully.
Curiosity, commitment to continuous learning, comfort with changing priorities, a results-oriented and metric-driven approach, collaboration, and interest in emerging personalization technologies.

Nice To Haves

Experience in B2B or enterprise software.
Familiarity with marketing automation platforms and email personalization.
Background in web development, statistics, or analytics.
Experience presenting to executive leadership.
Proven track record of developing high-performing teams.
Experience using AI to advance personalization capabilities.

Responsibilities

Own the personalization strategy and vision for Thomson Reuters’ digital properties and translate business goals into a sequenced roadmap.
Establish a B2B personalization maturity approach, advancing audience segmentation, content targeting, and journey customization.
Build the foundational capability roadmap, including data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
Develop business cases and communicate the expected ROI and business outcomes of personalization investments across customer journeys.
Partner with the Senior Director on stakeholder alignment, business strategy translation, and executive communication, providing personalization expertise and operational clarity.
Operationalize the personalization program by defining processes, workflows, governance, and ways of working that enable the program to scale beyond pilots.
Build the personalization roadmap with Digital Product Managers and stakeholders, including use cases, sequencing, dependencies, and resource requirements.
Translate business requirements into technical specifications, particularly for data strategy and instrumentation; work with Adobe experts, WebOps, and CDP teams to account for technology constraints, data flows, and analytical tagging needs.
Drive testing and learning for personalization approaches in partnership with the Senior Manager of Optimization.
Own the personalization learning engine by documenting outcomes, maintaining learning repositories, and producing artifacts that share successes, learnings, and best practices.
Guide the Program Manager on program cadence, milestone tracking, risk surfacing, and dependency management.
Leverage AI-native tools to enable personalization and improve speed to market.
Lead, coach, and develop optimization specialists across experience levels; set expectations and foster continuous learning and growth.
Build psychological safety, trust, accountability, and clear boundaries while creating appropriate growth opportunities for team members.
Own the team’s direction, culture, effectiveness, and contribution to organizational objectives, partnering with the Program Manager on day-to-day operations.
Partner with Digital Product Managers and marketing partners to understand business requirements and identify personalization opportunities.
Coordinate across reporting lines to align personalization strategy, standards, and data requirements.
Translate between business stakeholders and technical teams, explaining architecture, context, and ROI implications accessibly.
Escalate dependencies and blockers to the Senior Director when organizational-level resolution is needed.

Benefits

Flexible hybrid work environment for office-based roles.
Work-from-anywhere option for up to 8 weeks per year.
Flexible vacation and supportive work-life policies.
Two company-wide Mental Health Days off annually.
Access to the Headspace app.
Comprehensive health, dental, vision, disability, and life insurance programs.
401(k) plan with company match.
Tuition reimbursement.
Employee incentive programs and annual bonus eligibility.
Paid holidays, including two company mental health days off.
Paid volunteer days: two annually.
Parental leave and sabbatical leave.
Retirement savings benefits.
Resources for mental, physical, and financial wellbeing, including an Employee Assistance Program and fitness reimbursement.
Flexible Spending and Health Savings Accounts.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Optional hospital, accident, sickness, life, and AD&D insurance.
Optional Group Legal and Identity Theft Protection benefit.
Access to a 529 Plan.
Professional development and skills-development programs, including Grow My Way.
Opportunities to participate in pro-bono consulting projects and ESG initiatives.