Website & Marketing Coordinator

City of Sedona•Sedona, AZ

2h•$29 - $42•Onsite

About The Position

The Website & Marketing Coordinator will work under the direction of the Marketing Manager on the planning and execution of website updates and optimization, and a variety of marketing and public information activities and materials, to achieve the City’s civic and tourism-related communication objectives.

Requirements

Bachelor’s degree from an accredited college or university in Marketing, Communications, Information Technology, or a related field.
Three years of increasingly responsible experience in marketing and website management is required; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job duties.
Knowledge of data driven decision-making: marketing, public relations, and promotional opportunities put in place by research, data, and knowledge of the industry to inform stakeholders, partners, community members, and civic leaders.
Knowledge of principles, techniques and tools in website maintenance, development and content strategy.
Knowledge of principles and best practices of marketing and communications, including email marketing and associated email platforms.
Knowledge of content management systems (CMS) and the publishing process.
Knowledge of Generative Engine Optimization (GEO) and search engine optimization (SEO), and best practices.
Knowledge of technical skills in Google Analytics 4, HTML, database and website tool creation, and the Adobe Creative Suite.
Knowledge of Sedona’s tourism industry and the City’s desire to seek balance between the tourism economy and resident quality of life.
Knowledge of City government.
Knowledge of keyboarding and business equipment and applicable software applications.
Ability to be both creative and analytical.
Ability to communicate effectively (orally and in writing).
Ability to compose professional reports, contracts, and other documents.
Ability to establish and maintain effective working relationships with supervisors, other employees, committees, boards, other agencies and the general public.
Ability to lead by example and be a team player.
Ability to meet deadlines and perform tasks in a fast-paced environment.
Ability to learn new information and systems when required in order to maintain effective and efficient communication.
Ability to exercise diplomatic interpersonal and collaborative skills.
Ability to provide excellent customer service to employees, the community and elected officials.
Possession of, or ability to obtain, a valid Arizona driver’s license within two months of hire.

Nice To Haves

Experience with Simpleview and ActOn preferred.
Experience with Vision/govAccess preferred.

Responsibilities

Assists with updates of the City and Tourism Program websites, including production and editing, and additionally may include creating and curating on-brand digital content in support of established branding and communication goals.
Executes regular website optimization updates and routine maintenance, and suggests updates and upgrades for accessibility and functionality.
Tracks and reports on the performance of websites and promotional campaigns.
Implements website content strategy organization-wide using design guidelines and best practices to improve user experience and engagement.
Implements and assists with maintenance of style guidelines. Maintains content integrity and regularly monitors sites for out-of-date, obsolete, conflicting or missing content, and broken/misdirected links.
Regularly monitors the City’s and Tourism Program’s websites for accuracy, functional navigation and visual appeal, and edits as necessary.
Builds iframes, widgets and web forms, and creates graphics to elevate the user experience.
Tracks website metrics and regularly reports to supervisors.
Publishes press releases, calendar events, blogs and other content as needed.
Suggests future modifications to websites and keeps abreast of new technologies and software to help improve the City’s online marketing presence.
Executes production of professional quality marketing materials in print, video, and digital mediums that tell the City’s story for the Communications Department and Tourism Program.
Executes email campaigns and maintains subscriber databases for City departments and the Tourism Program.
Assists with turning creative ideas into effective messaging with delivery across all channels.
Collaborates on marketing campaigns for City initiatives and the Tourism Program.
Maintains the digital asset library of marketing materials including photos, videos and other content.
Updates and maintains databases, files, and records in information systems, including entry, research and retrieval of information. Creates statistical reports and summaries from data and generates automated reports.
Attends meetings, City events, and other functions as they apply to the Communications program or to the interests of the City.
Performs other related duties as assigned.