Director, Marketing Website

Safeguard Global

1d • Hybrid

About The Position

The Director, Marketing Website is responsible for the technical health, conversion performance, and user experience of safeguardglobal.com and globalpeoservices.com. This leader manages a two-person development team and holds accountability across a broad scope — from Core Web Vitals and page performance to A/B test velocity to how distinct buyer segments experience the site across languages and geographies. The role requires both technical depth and strategic range. The ideal candidate is equally capable of contributing to a code review and presenting a website roadmap to senior marketing leadership. Strong cross-functional coordination skills are essential — this position serves as a primary point of contact for stakeholders across Product Marketing, Demand Gen, Sales, and Legal, and is expected to operate independently in that capacity. A key part of this role is sound judgment on tooling and process. This leader should have a thorough enough command of the existing stack to distinguish between problems that require new technology and problems that require better use of what is already in place.

Requirements

• 7+ years in website development, digital marketing, or a related technical role, with at least 3 years in a leadership position.
• Hands-on coding experience in React, Astro, Next.JS or similar web frameworks.
• You review code with authority and can contribute directly when needed.
• Solid understanding of headless CMS platforms (Strapi, Contentful, or similar).
• Proven experience in technical SEO — Core Web Vitals, schema markup, international SEO, and crawl management.
• Experience running structured A/B testing programs (PostHog, Optimizely, VWO, or similar).
• Proficiency with Google Analytics 4, Google Search Console, PageSpeed Insights, and Tag Manager.
• Strong cross-functional communication and stakeholder management skills.
• You can run a roadmap review with the CMO and a technical debrief with developers on the same day.
• Knowledge of ADA/WCAG and GDPR compliance requirements.
• Self-directed learner who stays current on web development tooling, AI-assisted development, and CRO best practices — and brings those perspectives to the team unprompted.
• Knowledge of AWS or similar cloud platforms.
• Deep understanding of what a good CI/CD and release process looks like.
• You don’t settle for good enough and strive to increase the speed of our builds and overall quality and control.
• Passion for AI, you want to help streamline all stages of our change management using Claude Design, Claude Code, Codex or any other AI tools that can help us to deliver permanent features and A/B tests in minutes not weeks

Nice To Haves

• Experience with AI code-assist tools (Lovable, Cursor, Copilot) applied in a team context.
• Familiarity with CRO vendor partnerships and how to get the most out of them.
• Experience owning a multi-language or multi-region website.
• Exposure to Salesforce or marketing automation platforms from a form and data capture perspective.

Responsibilities

• Serve as technical owner of safeguardglobal.com and globalpeoservices.com, including the Strapi headless CMS and all front-end tooling.
• Lead and develop a two-person dev team — set quality standards, run delivery rhythms, and invest in their growth.
• Own the codebase: manage repos in Bitbucket, enforce PR review practices, and maintain clean, documented, production-ready code.
• Stay current on AI-assisted development tools (Lovable, Claude Design/Code, Cursor, and what comes next) through your own research and apply them to increase team velocity.
• Own technical SEO — everything that affects how search engines crawl, index, and rank us, and how fast the experience loads.
• Drive Core Web Vitals to green across mobile and desktop: performance scores, INP, LCP, CLS.
• Manage crawlability, structured data and schema, XML sitemaps, canonical tags, international SEO (hreflang, localization signals), and page speed.
• Partner with the SEO vendor to triage audit findings and ship fixes on a consistent cadence — Google Search Console, PageSpeed Insights, and site health tools are part of your weekly workflow.
• Own the A/B testing program end to end — there is always an active test running.
• Partner with CRO vendor on strategy; execute all test implementation in-house using PostHog.
• Pull test ideas from user surveys, vendor input, funnel data, and your own read of the site.
• Build a compounding test-and-learn culture on the team.
• Partner with the Analytics Manager to design and field user surveys that feed the CRO roadmap.
• Own how different buyers experience Safeguard Global online — not just whether the site works, but whether it makes sense for the person on it.
• Define and maintain user journeys for our core ICPs
• Coordinate with Product Marketing, Demand Gen, and Content/Creative to ensure each ICP journey is coherent from first visit to conversion — messaging, CTAs, forms, and chat all working together.
• Build and own the website roadmap: develop it, communicate it to stakeholders, execute it, measure results, resurvey, and repeat.
• Own the 5 non-English microsites — audit feature parity against the English site, close conversion gaps, and ensure each market gets a relevant, functional experience.
• Represent Marketing Operations in cross-functional meetings with Product Marketing, Demand Gen, Sales, Legal, and IT — independently and with confidence.
• Translate technical concepts into clear, actionable language for non-technical stakeholders.
• Manage a high volume of inbound website requests across teams — prioritize by business impact, communicate decisions, and keep requestors in the loop.
• Deescalate when priorities conflict and bring solutions, not just status updates.
• Ensure the website maintains ADA/WCAG 2.1 AA and GDPR/cookie compliance at all times.
• Run a regular compliance review cadence; no critical accessibility issue sits unresolved.
• Partner with Legal and the Dir, GTM Technology on data collection, consent, and cookie management.

Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Be rewarded for your success and championing our values.
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed