Senior Manager, Website Marketing

GCSAA•Lawrence, KS

3d•Hybrid

About The Position

GCSAA is seeking a results-driven digital marketing professional to lead the execution, optimization, and overall performance of its website ecosystem. This role is responsible for translating strategic direction into measurable outcomes that enhance user experience, engagement, and conversion across all digital touchpoints. Serving as the day-to-day owner of the website experience, this position will focus on continuous improvement through data-driven insights, user behavior analysis, and cross-functional collaboration. The Senior Manager, Website Marketing plays a critical role in supporting membership growth and retention, event promotion, and strengthening GCSAA’s brand presence.

Requirements

Ability to execute and optimize website strategy to improve user experience, engagement, and conversion.
Strong experience managing website content, including page builds, edits, and updates within a CMS environment.
Proficiency in analyzing website performance using tools such as Google Analytics (GA4), with the ability to translate data into actionable insights.
Experience with A/B testing, user journey analysis, and continuous website optimization.
Working knowledge of SEO best practices, including site structure, keyword strategy, and content optimization.
Ability to collaborate across teams (marketing, IT, communications, membership) to support broader digital initiatives.
Strong written and verbal communication skills, including the ability to present data-driven recommendations to stakeholders.
Experience integrating website efforts with email, social media, and paid digital campaigns.
Familiarity with website accessibility standards (WCAG/ADA) and data privacy practices (e.g., cookie consent, GDPR/CCPA).
Ability to manage multiple projects in a fast-paced, deadline-driven environment with strong attention to detail.
High level of ownership, accountability, and a proactive, solution-oriented mindset.
Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent work experience.
Minimum of 3–6 years of experience in digital marketing, website management, or digital strategy roles.
Solid understanding of HTML/CSS and general web functionality.

Responsibilities

Lead the execution, optimization, and overall performance of the website ecosystem.
Translate strategic direction into measurable outcomes that enhance user experience, engagement, and conversion across all digital touchpoints.
Serve as the day-to-day owner of the website experience.
Focus on continuous improvement through data-driven insights, user behavior analysis, and cross-functional collaboration.
Support membership growth and retention, event promotion, and strengthening GCSAA’s brand presence.