Website Marketing Manager

Swiss Re • Fort Wayne, IN

2d • Hybrid

About The Position

As our Website Marketing Manager for the Americas hub, you'll own the web experience end-to-end: from CMS governance and publishing standards to campaign execution, performance optimization, and strategic advisory. This is a role for someone who thinks in systems, acts with precision, and is energized by the intersection of creativity, data, and technology.

As Website Marketing Manager at Swiss Re, you will be the regional authority on web experience — building and managing high-quality digital journeys that connect our brand with its audiences. You'll translate complex campaign, event, and product strategies into intuitive, high-performing web experiences, while simultaneously driving the governance, standards, and continuous improvement that keep our digital presence sharp, scalable, and consistent. This isn't a role where you wait for briefs to land in your inbox. You'll proactively identify opportunities to simplify, standardize, and elevate — acting as a trusted strategic advisor to stakeholders across the Americas, and a collaborative partner to global web and digital teams.

Requirements

• 5+ years of experience in website content production, publishing workflows, and CMS management in a B2B environment, with demonstrated ownership of web standards and governance
• Strong hands-on expertise building campaign, product, and event pages using reusable templates and structured components, with a sharp eye for UX, accessibility, and mobile-first design
• Proven ability to manage complex website request pipelines and stakeholder relationships, coordinating across multiple business units and functions to deliver high-quality web content on schedule
• Skilled in SEO, metadata, tagging, and personalization strategies, with the ability to apply these consistently to improve visibility, engagement, and conversion across web journeys
• Track record of acting as a strategic advisor, not just an executor — translating business goals into web strategies and influencing stakeholders with confidence and credibility

Nice To Haves

• Experience working across multiple business lines within a large, matrixed organization
• Familiarity with behavior science, AI tools, and automation in the context of website optimization and publishing efficiency
• Experience identifying and implementing process improvements that simplify, standardize, or scale website management
• Comfort guiding and enabling other regional web managers on CMS onboarding, capabilities, and issue resolution
• Experience creating and maintaining global templates, publishing standards, and workflow documentation
• Strong cross-channel mindset — experience connecting web with events, email, and digital marketing to deliver seamless customer journeys
• Willingness to learn and adopt emerging technologies related to digital experience and content management
• Bachelor's degree (or equivalent) in marketing, communications, digital media, or a related field

Responsibilities

• Own the regional web experience — serve as the subject matter expert and primary point of accountability for website publishing, CMS standards, template governance, and publishing workflows across the Americas hub
• Translate strategy into web journeys — partner with Marketing Managers, Event Managers, and Digital Marketing colleagues to convert campaign, event, and product strategies into structured, high-performing web experiences aligned to audience segments and commercial goals
• Build and publish with excellence — review and execute briefs by creating user-friendly, on-brand web pages using approved templates, ensuring clarity, accessibility, and performance from the ground up
• Drive cross-channel integration — connect website touchpoints seamlessly with events, email, paid media, and broader digital marketing efforts to deliver cohesive, end-to-end customer journeys
• Serve as a strategic advisor — go beyond execution to counsel stakeholders across L&H, P&C, and Corporate Solutions on web best practices, content structure, timing, and how to maximize the impact of their digital presence
• Champion continuous improvement — proactively challenge existing processes, identify opportunities to simplify and scale website management, and recommend smarter, more efficient ways of working
• Apply SEO, UX, and personalization expertise — embed metadata, tagging, accessibility, mobile-first design, and personalization strategies across all web journeys to improve reach, engagement, and conversion
• Leverage data, AI, and automation — use dashboards, A/B testing, behavior insights, and emerging AI tools to continuously optimize website performance and publishing efficiency
• Manage timelines and stakeholder coordination — oversee website request pipelines and deployment schedules, coordinating across Brand, Marketing, Group Communications, and IT to deliver on time and to spec
• Align global and regional standards — work within global CMS frameworks and best practices while adapting intelligently to regional business needs across the Americas
• Enable and uplift the broader team — maintain documentation, contribute to knowledge sharing, and support onboarding and CMS enablement for other regional website managers
• Ensure compliance and brand integrity — uphold publishing standards, brand guidelines, accessibility requirements, and legal/compliance standards across all web content

Benefits

• Total compensation approach considering base pay, short- and long-term incentives, and benefits offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree