Website and Marketing Content Manager

MOCA Systems, Inc. • Boston, MA

4d • $82,500 - $90,000 • Remote

About The Position

MOCA Systems, Inc. is seeking a hands-on Website & Marketing Content Manager (also called Marketing Asset Manager) to improve how prospective and current customers find information, understand the company’s software and services, and take action across its corporate, Touchplan, and MOCA Services websites. The position combines website design, WordPress and Elementor expertise, and data-informed improvements to the customer journey. The role translates business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, the manager owns day-to-day website execution and maintains a prioritized plan to improve usability and conversion performance. The position also manages marketing and brand assets so materials remain current, organized, and consistent with approved branding and messaging.

This is a remote position for an applicant located in the eastern or central United States time zone. Responsibilities span customer journey and website design; website performance and conversion; WordPress management and quality; search visibility and content; and digital asset management and brand support. The role builds and maintains pages and landing pages, improves inquiry and demo journeys, monitors analytics and site health, coordinates technical work with external providers, applies accessibility and SEO practices, and packages and tests branded emails and newsletters.

Requirements

• At least three years of relevant experience in website management, digital design, or digital marketing, including direct responsibility for improving business websites.
• Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting.
• A portfolio demonstrating strong web design judgment and examples of customer journey, usability, or conversion improvements.
• Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.
• Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes.
• Strong editing, quality assurance, and project management skills, including the ability to manage competing requests and collaborate with marketing, sales, and development teams.
• Strong attention to detail, practical problem-solving abilities, and excellent written and verbal communication skills.

Nice To Haves

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field; the posting describes this as preferred.
• Experience with B2B software, professional services, and/or the AEC industry.
• Elementor experience.
• Basic HTML and CSS.
• Experience with Pardot/MCAE, Figma, or Adobe design tools.
• Experience with behavior analysis or usability testing tools.
• Experience with marketing automation or CRM integrations.
• Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush.

Responsibilities

• Map key visitor journeys from discovery through evaluation, inquiry, and access to customer resources; identify confusing navigation, missing information, and barriers to action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action.
• Design and build responsive pages and landing pages in WordPress using Elementor, applying sound visual judgment to typography, spacing, imagery, and content hierarchy.
• Create reusable page templates and components to support consistent branding and efficient website updates.
• Use Google Analytics 4, Google Search Console, Microsoft Clarity and other heatmap or behavior analysis tools, user feedback, and behavior data to identify visitor difficulties and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences; coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action; use A/B testing when traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries as well as traffic and engagement.
• Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings.
• Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers.
• Test pages, navigation, links, and forms across browsers and devices; apply accessibility practices and coordinate remediation with developers.
• Monitor page speed and site health, optimize images and page assets, and collaborate with developers to identify, prioritize, and resolve performance and technical issues.
• Apply on-page SEO practices, monitor indexing and crawl issues, and coordinate technical fixes with developers as needed.
• Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors; keep claims, statistics, client logos, and resource links current.
• Maintain website design standards and document reusable templates and publishing practices; apply approved brand guidelines to digital content.
• Organize and maintain marketing assets so teams can find current, approved versions.
• Package emails and newsletters using approved copy and assets; build and format email layouts, apply brand standards, and test mobile display, links, and calls to action.
• Coordinate with marketing operations on email audience targeting and sending.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed