Temporary Website Manager

Kripalu Center for Yoga and Health • West Stockbridge, MA

5d • $35 - $45 • Hybrid

About The Position

The Marketing department at Kripalu is seeking a Temporary Website Manager to lead the ongoing management, assessment, and improvement of Kripalu’s Drupal-based website. The ideal candidate is detail-oriented, technically skilled, and able to own the day-to-day performance, content, and functionality of a highly visible eCommerce website for a leading brand in the yoga and wellness industry. This is a temporary, 30 hour a week role that can be remote or hybrid. The length of the engagement will be around 5 months. Preferred start date: Mid-November

Requirements

• Bachelor’s degree in a relevant field (or an associate’s degree and at least 8 years of experience)
• At least 3 years experience in digital marketing, website management, or similar.
• Proven success managing websites using the Drupal CMS or similar.
• GA4 reporting and analytics experience.
• Strong project management skills, including experience with Basecamp or similar platform.
• Excellent communication skills and prior experience collaborating with teams across a large organization.
• Experience working in Microsoft Office or similar.

Nice To Haves

• GA4 Certification through Google Skill shop or similar.
• Experience editing and project managing digital content.

Responsibilities

• Oversee daily website updates and requests, including handling internal communications and task delegation
• Partner with the marketing team to execute content updates, seasonal promotions, and merchandising of the site
• Edit, build, and publish new web pages as needed
• Project manage, edit, and publish ongoing web content for Kripalu's editorial page (Living Kripalu)
• Help manage relationship with the website developer agency and any ongoing projects, ensuring clear communication and timely feedback
• Manage all site alerts and issues in a timely manner with the agency
• Report and analyze key website metrics like website traffic, revenue, and conversion rates on a weekly and monthly basis and make recommendations for improvements as needed
• Monitor and optimize performance of the site’s AI Chatbot along with Kripalu's guest services team
• Work closely with other members of the marketing team to ensure the website is supporting marketing efforts across all channels

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: Associate degree