Freelance Website Copywriter / Content Strategist

N4 Studio • Vancouver, BC

12h • Remote

About The Position

We are seeking a talented and experienced Website Copywriter/Content Strategist to join our dynamic team. The ideal candidate will have a strong understanding of content-first design principles and be adept at creating compelling, conversion-focused copy that aligns with our clients’ brand voice and goals. In addition to writing, this role requires the ability to produce content wireframes in Figma, outlining page narrative, content hierarchy, and the rough amount of words needed for each section. N4 Studio is a global digital agency of around 60 people specializing in Webflow design, development, and growth. We are Webflow's number one agency partner globally. We partner with ambitious brands to craft digital experiences that drive growth. With a distributed team across multiple time zones, we move fast, think strategically, and bring A-team energy to everything we do. This is not a full-time role, but rather a freelance position where we build a pool of trusted copywriters with strong strategic skills who we can call on as projects come in. When a project lands that fits your skills, we will reach out with the scope, timeline, and a fixed project rate. You can accept or decline based on your availability. The writers who thrive in this arrangement usually juggle a few clients and like the flexibility, but also want something consistent to return to rather than always hunting for the next thing. Projects come in waves so there will be quiet patches, but when we're on, we move quickly. Our projects are website builds for B2B and B2C clients across a wide range of industries. Content work typically splits into two phases: The first is narrative & messaging strategy, which involves working closely alongside the project designer to develop the narrative and messaging direction for the site. This culminates in a client-facing presentation of strategic content recommendations and initial copy concepts. The second is copywriting: taking the foundational work from the first phase and developing it into polished, SEO/AEO-optimised, on-brand website copy, from first draft through revision rounds to design handoff.

Requirements

• Strong track record writing website copy across various industries and brands, including businesses with complex offerings.
• Skilled at shifting voice and tone across projects without losing sharpness or clarity.
• Deep understanding of the relationship between copy and design, with experience working in or alongside design teams.
• Comfortable working directly in Figma.
• Solid grasp of SEO/AEO principles and how content performs in search, including AI-assisted search.
• Methodical and collaborative approach.
• Ability to provide hourly rate, including currency.
• Ability to provide a short note on web copy project experience and self-placement on the junior to senior spectrum.
• Link to portfolio or a couple of web copy examples.

Nice To Haves

• Experience running content strategy workshops or leading clients through messaging development.

Responsibilities

• Create compelling, conversion-focused copy that aligns with clients’ brand voice and goals.
• Produce content wireframes in Figma, outlining page narrative, content hierarchy, and word count for each section.
• Develop narrative and messaging strategy for websites in collaboration with project designers.
• Present strategic content recommendations and initial copy concepts to clients.
• Develop polished, SEO/AEO-optimised, on-brand website copy from first draft through revision rounds.
• Translate feedback from designers, strategists, and clients into sharper copy.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed