Copywriter & Content Strategist

Homestead Studio

3h•$60,000 - $65,000•Remote

About The Position

We’re looking for a seasoned conversion and AI-first copywriter who understands that the future of marketing isn’t about writing every word yourself – it’s about combining experienced strategic thinking with AI workflows and expert editing to produce exceptional work. In this role, you’ll create high-performing email, SMS, and landing page copy for leading DTC brands while leveraging AI throughout the creative process. You’ll still be responsible for developing original concepts and compelling marketing angles, but you’ll use AI as a vehicle to research, brainstorm, draft, iterate, and refine deliverables faster than ever before. This is a highly collaborative role. You’ll work in lockstep with your Account Strategists to combine strategy, customer insights, and AI systems to produce client deliverables that exceed performance expectations. Success in this role is measured by the quality, speed, and effectiveness of the final product. If you’re excited by AI, thrive in a fast-paced environment, and love turning ideas into high-performing campaigns, we’d love to meet you.

Requirements

3+ years of copywriting experience in eCommerce, digital marketing, or a related field.
Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets.
Experience writing both acquisition and retention marketing copy.
Strong editing skills with exceptional attention to detail.
Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar to accelerate research, ideation, drafting, editing, and iteration.
Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards.
Ability to balance speed with quality while managing multiple priorities.
Excellent communication, collaboration, and organizational skills.
Strong understanding of customer psychology and direct-response marketing.
Experience in eCommerce is required.

Responsibilities

Partner with account strategists and clients to create monthly email marketing strategy across assigned accounts
Own copy and content strategy deliverables for assigned accounts, including top-of-month content calendar planning
Write campaigns and automated emails and SMS for assigned accounts
Write landing page and ad copy to support acquisition efforts
Interpret performance data and platform insights to refine messaging strategy and recommend next steps when needed
Balance speed and quality in a fast-paced environment with compressed turnaround times, shifting priorities, client communication delays, and last-minute pivots
Prioritize and manage day-to-day workload across assigned accounts, with manager support when priorities conflict
Use independent judgment in planning copy deliverables, shaping messaging direction, and developing copy and content recommendations
Challenge briefs and help shape messaging direction when opportunities to improve clarity, brand alignment, or performance are identified
Influence strategists, designers, and clients through clear copy and content recommendations
Collaborate and communicate effectively with key account players, including account managers, designers, and strategists
Provide close attention to detail on all assets created, including grammar, spelling, punctuation, and adherence to client brand guidelines
Stay well-organized with creative files and content calendars
Research and stay up to date on industry trends, testing approaches, and ideas for improving campaign performance
Work closely with the copy team to advance department goals and share learnings that strengthen the broader team
Regularly participate in client onboardings
Keep all relevant copywriting and marketing certifications up to date
This role is expected to prioritize its own workload across accounts and exercise independent judgment in drafting recommendations, planning deliverables, and shaping messaging direction.