MHN Web Strategy Manager

Marshall Health Network•Huntington, WV

About The Position

Marshall Health Network (MHN), in collaboration with the Joan C. Edwards School of Medicine at Marshall University, is seeking a Web Strategy Manager to lead the strategic direction, management, and continuous improvement of its digital presence. The role oversees the organization's websites, intranets, and affiliated digital platforms, ensuring a cohesive, accessible, and user-friendly experience that supports clinical, academic, marketing, and organizational priorities. Working with Marketing & Communications, Information Technology, university partners, and departments across the organization, the Web Strategy Manager establishes digital standards, guides content strategy, enhances user experience, and leads initiatives that strengthen the organization's online presence and advance its goals.

Requirements

Bachelor's degree in web design, digital media, communications, information systems, marketing, or a related field.
7–10 years of progressive experience in web strategy, digital experience management, or a related field.
Demonstrated experience managing complex, enterprise-level websites involving multiple stakeholders, platforms, and content contributors.
Strong understanding of UX/UI principles, web accessibility, content governance, and HIPAA compliance considerations.
Experience with content management systems (CMS), such as WordPress, and collaboration with IT teams, developers, and external vendors.
Demonstrated ability to interpret website analytics and performance data to guide strategy and continuous improvement.

Nice To Haves

Master's degree in a related field.
Experience in healthcare, higher education, or similarly complex, mission-driven organizations.

Responsibilities

Develop and lead enterprise-wide web strategy for Marshall Health Network and the Joan C. Edwards School of Medicine, aligned with organizational goals, audience needs, and brand standards.
Establish and maintain web governance practices, content standards, and workflows to promote consistency, accuracy, and quality across digital platforms.
Oversee website usability, UX/UI, accessibility, and ongoing optimization to improve navigation, engagement, and access to information.
Monitor website analytics and performance metrics to identify opportunities for improvement and guide digital strategy and decision-making.
Lead web content strategy and management, ensuring content remains accurate, relevant, accessible, and aligned with organizational messaging.
Collaborate with marketing, communications, clinical, and academic departments to support service line growth, recruitment, digital campaigns, and institutional initiatives.
Oversee the strategic use and functionality of content management systems and related digital tools, ensuring scalability and effectiveness.
Partner with Information Technology, university web teams, and external vendors to coordinate website enhancements, integrations, and technology initiatives.
Manage web projects from planning through implementation, including timelines, priorities, workflows, and stakeholder coordination.
Provide guidance, training, and support to departmental web content contributors and other organizational partners.
Support digital marketing initiatives by developing campaign landing pages, provider directories, and online pathways that improve audience engagement and access to services.
Ensure websites and digital platforms comply with applicable accessibility (ADA), regulatory, institutional, and HIPAA privacy and compliance requirements.